When it comes to conducting a successful medical market research study, there’s a lot to get your head around, from assessing how achievable your project is to recruiting participants that fit the necessary criteria. And all that’s before you even begin to tackle the healthcare jargon out there or try to make sense of who does what in the NHS.
Wouldn’t it be great if you had all the resources and knowledge that you could possibly need for your medical market research project right at your fingertips? Well, look no further. We’ve put together a list of go-to resources that covers everything you could ever need to know when conducting medical market research. From our own healthcare MR jargon buster cheat sheet through useful guidelines to use for gathering information, it’s all here.
NHS Workforce Statistics
You don’t need us to tell you that the NHS is constantly changing - and as healthcare market researchers, it’s really important to keep up to date with these changes. With nearly 114.000 hospital staff employed by the NHS and close to 50,000 consultants, it’s absolutely vital that you know who is working where. Our NHS Workforce Statistics resource is a great way to make sure you stay on top of the ever changing HCP populations. You can download it here.
For breakdowns on different services and treatments available in specific hospitals for certain treatments, the NHS Choices website is full of helpful information. From overviews of different conditions to symptoms, diagnosis and treatment, this resource is absolutely unbeatable when researching therapy areas and planning a medical market research project. You can find the website here.
Jargon Buster Cheat Sheet
We know that healthcare jargon can be pretty overwhelming. From all the different therapy areas out there to an overwhelming amount of job titles, it can be tricky to tell your CCGs from your CDFs - and that’s before you add in the healthcare market research terminology too! Our Jargon Buster Cheat Sheet clearly explains all the terminology and acronyms out there, leaving you free to focus on your research. Have a look at the cheat sheet here.
The NHS Careers website is a great place to start when it comes to understanding the roles of different NHS staff. From confirming official job titles to scoping out roles and responsibilities, it’s all really useful for healthcare researchers - especially when it comes to feasibility testing, choosing samples and verifying your participants. Here’s the link to the site.
NHS Digital Catalogue
Another helpful resource for recruiting healthcare professionals is the NHS Digital Catalogue. With up-to-date data on NHS staff numbers, it can really help you drill down into the number of professionals involved in treating a specific illness or condition - which is incredibly useful when it comes to deciding on your sample size! Check out the website here.
The GKA Panel Book
Our panel book has over 20,000 respondents ranging from nurses, pharmacists, KOLs and surgeons to GPs and even dentists - and they're all available for both online and offline as well as qualitative and quantitative research studies. So if you're looking for a starting point when recruiting physicians for your healthcare market research project or if you need to find out exactly how realistic your target audience is, this is a great place to start. You can access the panel book here.
The National Institute for Health and Care Excellence is a really important resource for healthcare market researchers. Whether you want to ensure you adhere to the necessary rules and regulations or you are looking to find out who is recommended to prescribe what and in which scenario, NICE has the answers. Has the drug you’re researching been approved? When? And are there any implications to be considered? All of the info you could possible need and more is available on the website.
From conducting research with children and young people to choosing an incentive and even getting the necessary consent, the world of healthcare market research is full of legal and ethical considerations. When conducting healthcare MR, you will often be dealing with extremely sensitive and highly personal information - so it’s really important you act ethically at all times. Have a look here for important guidelines that you must follow.
There’s a lot to think about when it comes to conducting healthcare market research, but hopefully the resources above will set you off in the right direction. Need more information? We'd love to help. Request a quote today or download our free healthcare market research panel book here.