GKA Blog

Five reasons to use online communities in your healthcare market research

Posted by Adam Irwin on 07/02/18 13:43

Market research online communities are a qualitative research method that is growing in popularity by the day. It’s easy to see why: they’re a great alternative to more traditional research methods because they can generate quality, in-depth results in a cost-effective way – and because they can be used anytime, anywhere, they can easily fit in around participants’ lives.

Despite all the benefits, the healthcare sector hasn’t quite joined the party just yet, with some still expressing concerns around the success rates of MROCs in healthcare market research. However, we think MROCs are here to stay – so if you’re not yet using them as part of your healthcare market research, it’s time to get involved. Read on for our top five reasons why you need to start using MROCs today…

They can save you time and money….

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Topics: Technology

Why tech can transform your medical market research

Posted by Huw Davies on 12/07/17 09:41

From smartphones to laptops and emails to social media, whether you’re in the office or at home – there’s not a single aspect of our lives that doesn’t involve technology. Today’s technology enables researchers to gather a wealth of in-depth information, allowing them to get a true insight into respondents’ lives, thought and feelings, instantly empowering researchers and enabling them to understand more than ever before. Read on to discover how you can use tech to transform your medical market research

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Topics: Technology

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