GKA Blog

Five common medical market research fails - and what you can do to avoid them!

Posted by Emma Coombes on 20/08/18 14:46

There’s a lot to think about when it comes to conducting a market research project. And when you add in the specific criteria of healthcare market research, combined with looming deadlines, hard-to-reach participants and time pressures, it’s easy to see why mistakes are made. But when it comes to medical market research, if you fail to plan, you plan to fail - so it’s really important that you are aware of any potential pitfalls before embarking on your study. With over 25 years of experience in the industry, we’ve seen it all - so without further ado, here are the five most common medical market research fails we see (and our suggestions on what you can do to avoid them!)

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Topics: medical market research, qualitative research

How to reduce no-shows for your medical market research

Posted by GKA on 11/05/18 09:15

It’s no secret that qualitative medical market research takes a lot of planning. From sourcing hard-to-reach patients living with low-incidence rate diseases to organising your research to fit in around healthcare professionals’ busy schedules, it takes a great deal of work to get a healthcare MR project up and running. And after so much work, the last thing you need is to deal with no-shows on the day. Unfortunately, no matter how water-tight your onboarding process, you can never be 100% sure that all of your respondents will show up. If you’re struggling to deal with last minute dropouts, read on to discover our top tips on how to reduce no-shows in your next medical market research project…

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Topics: Market Research, qualitative research, medical market research

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