GKA Blog

How to reduce no-shows for your medical market research

Posted by GKA on 11/05/18 09:15

It’s no secret that qualitative medical market research takes a lot of planning. From sourcing hard-to-reach patients living with low-incidence rate diseases to organising your research to fit in around healthcare professionals’ busy schedules, it takes a great deal of work to get a healthcare MR project up and running. And after so much work, the last thing you need is to deal with no-shows on the day. Unfortunately, no matter how water-tight your onboarding process, you can never be 100% sure that all of your respondents will show up. If you’re struggling to deal with last minute dropouts, read on to discover our top tips on how to reduce no-shows in your next medical market research project…

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Topics: Market Research, qualitative research, medical market research

Why feasibility testing is so important in medical market research...

Posted by Adam Irwin on 17/04/18 09:53

When it comes to conducting a medical market research project, one of the first things you need to do is assess exactly how achievable your project is by conducting a thorough feasibility test. Done right, a feasibility test will help you find out exactly how achievable your study is, how realistic your target audience is and give you all the foundations you need on which to build a successful project.

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Topics: Recruitment, Market Research

How to recruit hard-to-reach healthcare market research respondents

Posted by GKA on 07/03/18 13:25

It’s no secret that a market research study is only as good as its weakest respondent. After all, your respondents are fundamental to the success of your project and can be the difference between insightful results and fieldwork that falls flat. However, sourcing quality respondents can be difficult even with the most generic of target groups - and as soon as you add the additional criteria that comes with healthcare market research into the mix, recruiting respondents can become even more challenging, especially when dealing with low incidence diseases or healthcare professionals who work in niche areas. In our experience, when it comes recruiting these hard-to-reach respondents, preparation is key. Read on for our top tips on how to be completely prepared, however tricky your target audience…

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Topics: Recruitment, Respondents, Market Research

Why are briefings so important in healthcare market research

Posted by Adam Irwin on 16/01/18 16:49

Ever asked your market research recruitment agency to assist with a project and then been disappointed that the respondents they found weren’t quite what you asked for? If the answer’s yes, don’t worry -  it’s really easy to make sure it doesn’t happen again. The secret to recruiting great respondents is all down to successful communication  - and a good starting point is making you take the time to fully brief your agency.

A brief is a crucial element of every market research project, but it’s often the first thing to be dropped when it comes to the recruitment phase, the pressure is on and time is short. If you want to get the most out of your respondents and actually save time in the long run, though, a good brief is actually a pretty important step. Get it right, and your fieldwork agency or recruitment team will understand your clients’ business, the research objectives,  work to deliver maximum results and avoid costly mistakes. So how do you go about successfully briefing your agency? Read on to find out…

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Topics: Market Research

Who’s who in ophthalmology?

Posted by Emma Garside on 14/11/17 09:58

What is ophthalmology?

Ophthalmology is a branch of medicine that deals with the diagnosis, treatment and prevention of disorders of the eyes and visual system. Ophthalmologists are specialists in medical and surgical eye disease, and look after a wide scope of patients ranging from premature babies to the most senior members of the population.

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Topics: Healthcare Professionals, Market Research

Top questions to ask your medical market research supplier

Posted by Adam Irwin on 14/07/17 10:54

Whatever the size or subject of your medical market research project, in order to get the most out of your market research you’ll need to carefully choose the best supplier for you. Your market research supplier should be fully briefed, understand your business, your research objectives and appreciate the work you are doing and why you are doing it – and the clearer you are with them from the beginning. The higher chance you have of securing the right participants for your research. Want to find out more? Read on for our top questions to ask your market research supplier…

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Topics: Market Research

10 top tips for moderating medical focus groups

Posted by Huw Davies on 02/06/17 15:56

It’s not surprising that focus groups are one of the most popular research methodologies out there – after all, they’re a great way to get insightful qualitative results and can be a faster alternative to individual interviews. However, the key to running a successful medical focus group is all in the moderating. A good moderator brings out the best in the participants, peeking into their minds and asking the right questions at the right time to gather deep insights. If you’re thinking about conducting a medical focus group as part for your next research project, read on for our top ten tips on successful moderation…

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Topics: Market Research, Moderation

A beginner's guide to choosing methodologies in healthcare qual MR

Posted by Adam Irwin on 10/03/17 12:16

Selecting a methodology for your healthcare market research can often seem like an overwhelming experience. This can be due to the vast amount of methodologies available and the benefits that each present. Although these benefits do play a part in selecting your market research methodology you must also consider your audience, goals and budget to select the right methodology for you.

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Topics: Market Research

10 considerations for briefing your healthcare market research supplier

Posted by Adam Irwin on 10/01/17 10:42

No matter what the scale or subject of your research, securing the right participants up front can mean the difference between a smooth, insightful healthcare market research project or one more likely to take up hours of your valuable time or - worse still - one that leaves you with inconclusive or unusable results.

In our experience, the clearer you are with your healthcare market research recruitment supplier from the word go, the higher your chances of starting your project with the right complement of participants. So as a starter, here are ten points to consider:

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Topics: Market Research

Who’s who in pharmacy? A healthcare market research guide

Posted by Emma Garside on 05/12/16 12:00

The facts about pharmacy

Pharmacy is the third largest health profession in the UK – a good job really, considering that in England alone 1.6 million people visit a pharmacy each and every day with the average person paying the pharmacy a visit 14 times over the course of a year. To qualify, pharmacists must train for a total of five years – that’s one less year than a doctor and one more year than a nurse – and once fully qualified, you’ll find them in a number of different settings, from the high street to hospitals to universities, with some pharmacists now even working in GP surgeries.

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Topics: Market Research

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