GKA Blog

Who’s who in wound care? A healthcare market research guide

Posted by Emma Garside on 05/06/18 10:48

The Lowdown

The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention - however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care.

A wound is considered chronic when it doesn’t heal in the expected time frame - and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers.

Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research.

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Topics: healthcare market research

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