GKA Blog

Is technology the saviour of healthcare?

Posted by Adam Irwin on 17/10/18 15:26

The healthcare industry is always evolving - and thanks to the exponential rise of technology, new topics and trends are constantly emerging. Artificial intelligence, virtual reality, neuroscience: no, you’ve not accidentally stumbled into a sci-fi movie: these are all very real up and coming technologies that are set to have a direct impact on the healthcare industry over the next few years.

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Topics: healthcare market research

What does the GRIT report mean for healthcare market research?

Posted by Adam Irwin on 20/09/18 14:03

The GRIT (Greenbook Research Industry Trends) report is one of the leading surveys of the healthcare market research industry. The latest version was the biggest GRIT report to date, with 3930 interviews conducted with researchers across the globe, making it an incredibly useful resource that allows us to understand where the industry is now, where it’s going in the future and what researchers need to do in order to adapt to change and keep ahead of the competition. Whilst the report isn’t specific to healthcare market research alone, looking at wider industry trends can nevertheless help healthcare researchers stay on top of what’s going on in the industry as a whole and apply these trends to the healthcare field in order to remain ahead of the game.

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Topics: healthcare market research

Who’s who in Alzheimer's? A medical fieldwork guide

Posted by Emma Garside on 02/08/18 15:49

Alzheimer’s is a physical disease that affects the brain and is the most common type of dementia in the UK. Over time, the disease causes proteins to build up in the brain and form structures called ‘plaques’ and ‘tangles’. These proteins lead to the loss of connections between nerve cells, eventually resulting in the death of the cells and loss of brain tissue. Additionally, Alzheimer's sufferers also have a shortage of vital chemicals which help to transmit signals around the brain, meaning that the signals aren’t transmitted effectively.

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Topics: healthcare market research

What do I do if I need to re-contact participants in healthcare market research?

Posted by Adam Irwin on 16/07/18 09:16

If you are carrying out any type of market research study, one of the very first things you need to do is gain the informed consent of your participants. According to the MRS Code of Conduct, “informed consent is a process by which a participant voluntarily confirms his or her willingness to take part in a particular project, after having been informed of all aspects of the project that are relevant to their decision to participate”. Likewise, ESOMAR’s Data Protection Checklist states that consent must be free, specific and informed, and one of the first things the BHBIA says in their Legal and Ethical Guidelines is that “you must obtain informed consent from market research respondents, willingly given, to collect and use their data”.

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Topics: healthcare market research

How to take the stress out of scheduling your respondents

Posted by Adam Irwin on 10/07/18 14:12

We all know how difficult it can be to find the perfect participants for healthcare market research. So when you do find the right respondents who fit all the necessary criteria, it feels like a huge weight has been lifted off your shoulders. There’s just one thing left to do before your research kicks off - scheduling. And for a lot of researchers, that’s where the headache begins.

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Topics: healthcare market research

Who’s who in IPF?

Posted by Emma Garside on 28/06/18 12:09

The lowdown

Idiopathic pulmonary fibrosis is a rare condition that causes progressive scarring of the lungs. Over time, the buildup of scar tissue (fibrosis) causes the lungs to become thick and hard, which ultimately results in the lungs losing their elasticity and an irreversible loss of the tissue’s ability to transfer oxygen to the bloodstream. Unfortunately, IPF is a chronic disease that sees lung function progressively declining over time before failing completely.

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Topics: healthcare market research

Your go-to resources for medical market research

Posted by Emma Garside on 14/06/18 12:06

When it comes to conducting a successful medical market research study, there’s a lot to get your head around, from assessing how achievable your project is to recruiting participants that fit the necessary criteria. And all that’s before you even begin to tackle the healthcare jargon out there or try to make sense of who does what in the NHS.

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Topics: healthcare market research

Who’s who in wound care? A healthcare market research guide

Posted by Emma Garside on 05/06/18 10:48

The Lowdown

The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention - however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care.

A wound is considered chronic when it doesn’t heal in the expected time frame - and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers.

Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research.

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Topics: healthcare market research

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