GKA Blog

Who’s who in wound care? A healthcare market research guide

Posted by Emma Garside on 05/06/18 10:48

 The Lowdown

The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention - however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care.

A wound is considered chronic when it doesn’t heal in the expected time frame - and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers.

Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research.

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Topics: healthcare market research

How to run your best healthcare research event yet

Posted by Adam Irwin on 22/05/18 10:38

You’ve found your participants, conducted a feasibility test and chosen your methodology - so next on the list is arranging where on earth your medical market research is going to take place. When it comes to organising healthcare market research, one of the most important things to consider is the venue. From choosing the right location to making sure it’s suitable for your your participants and offering enough time slots to keep even the most time-pushed healthcare professional happy, there’s a lot to think about when it comes to deciding on your venue. Here’s some tips to consider to make sure you get it right every time…

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Topics: medical market research

Three reasons you need a custom recruit for your patient market research

Posted by GKA on 22/05/18 10:20

Sourcing the right participants is tricky for even the most generic of target groups - but add the strict criteria of healthcare market research into the mix and it can be even harder. From patients with low incidence rate diseases to geographical limitations, there’s no denying that patient recruitment can cause a headache for even the most experienced researchers.

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Topics: Respondents, medical market research, Medical

How to reduce no-shows for your medical market research

Posted by GKA on 11/05/18 09:15

It’s no secret that qualitative medical market research takes a lot of planning. From sourcing hard-to-reach patients living with low-incidence rate diseases to organising your research to fit in around healthcare professionals’ busy schedules, it takes a great deal of work to get a healthcare MR project up and running. And after so much work, the last thing you need is to deal with no-shows on the day. Unfortunately, no matter how water-tight your onboarding process, you can never be 100% sure that all of your respondents will show up. If you’re struggling to deal with last minute dropouts, read on to discover our top tips on how to reduce no-shows in your next medical market research project…

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Topics: Market Research, qualitative research, medical market research

Why over-recruit for your next healthcare market research project?

Posted by Adam Irwin on 25/04/18 09:34

From hectic work schedules and rare therapy areas to low incidence rate diseases and geographical limitations, medical market research can sometimes give even the most competent research team a headache. There can be a lot of bumps on the road to healthcare market research success - and with so much hanging in the balance, it’s not unusual to be faced with dropouts on the day.

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Topics: Recruitment

Why feasibility testing is so important in medical market research...

Posted by Adam Irwin on 17/04/18 09:53

When it comes to conducting a medical market research project, one of the first things you need to do is assess exactly how achievable your project is by conducting a thorough feasibility test. Done right, a feasibility test will help you find out exactly how achievable your study is, how realistic your target audience is and give you all the foundations you need on which to build a successful project.

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Topics: Market Research, Recruitment

Who’s who in autism? A medical fieldwork guide

Posted by Emma Garside on 09/04/18 12:03

What is autism?

Autism spectrum disorder (ASD) is a lifelong developmental disability that affects how people perceive the world and interact with others. Autistic people see, hear and feel the world differently to other people, which impacts their social interaction, communication, interests and behaviour.

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Topics: Therapy Area Information

Choosing software for your healthcare market research online community

Posted by Emma Coombes on 13/03/18 11:21

Market research online communities (MROC)are becoming more and more popular in healthcare market research. The benefits can be unbeatable for researchers, allowing them to conduct research with expert HCPs or patients online in a one-to-one or group setting and enabling them to gain insights from a fresh perspective that just wouldn’t be possible with traditional methods. There are also a number of benefits for participants, too, with online communities fitting in around HCP’s busy schedules and providing a good solution for hard-to-reach, low-incidence patients or those who would prefer to take part in research from the comfort of their own home.

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Topics: Market Research Online Communities

How to recruit hard-to-reach healthcare market research respondents

Posted by GKA on 07/03/18 13:25

It’s no secret that a market research study is only as good as its weakest respondent. After all, your respondents are fundamental to the success of your project and can be the difference between insightful results and fieldwork that falls flat. However, sourcing quality respondents can be difficult even with the most generic of target groups - and as soon as you add the additional criteria that comes with healthcare market research into the mix, recruiting respondents can become even more challenging, especially when dealing with low incidence diseases or healthcare professionals who work in niche areas. In our experience, when it comes recruiting these hard-to-reach respondents, preparation is key. Read on for our top tips on how to be completely prepared, however tricky your target audience…

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Topics: Market Research, Respondents, Recruitment

Nine steps to successful healthcare market research: a beginner’s guide

Posted by Adam Irwin on 20/02/18 09:37

There’s an awful lot to consider before kicking off a healthcare market research project. From choosing a suitable incentive to picking the right methodology and recruiting your participants to verifying them, your to-do list might seem never-ending. What you need is a clear plan of action to make sure you have all bases covered – and that’s where we come in. Read on for our simple steps to market research success (you’re welcome!)

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