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3 reasons you need a custom recruit for your patient market research

Posted by GKA on 22/05/18 10:20

Sourcing the right participants is tricky for even the most generic of target groups - but add the strict criteria of healthcare market research into the mix and it can be even harder. From patients with low incidence rate diseases to geographical limitations, there’s no denying that patient recruitment can cause a headache for even the most experienced researchers.

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Topics: Respondents, medical market research, Medical

How to reduce no-shows for your medical market research

Posted by GKA on 11/05/18 09:15

It’s no secret that qualitative medical market research takes a lot of planning. From sourcing hard-to-reach patients living with low-incidence rate diseases to organising your research to fit in around healthcare professionals’ busy schedules, it takes a great deal of work to get a healthcare MR project up and running. And after so much work, the last thing you need is to deal with no-shows on the day. Unfortunately, no matter how water-tight your onboarding process, you can never be 100% sure that all of your respondents will show up. If you’re struggling to deal with last minute dropouts, read on to discover our top tips on how to reduce no-shows in your next medical market research project…

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Topics: Market Research, qualitative research, medical market research

How to recruit hard-to-reach healthcare market research respondents

Posted by GKA on 07/03/18 13:25

It’s no secret that a market research study is only as good as its weakest respondent. After all, your respondents are fundamental to the success of your project and can be the difference between insightful results and fieldwork that falls flat. However, sourcing quality respondents can be difficult even with the most generic of target groups - and as soon as you add the additional criteria that comes with healthcare market research into the mix, recruiting respondents can become even more challenging, especially when dealing with low incidence diseases or healthcare professionals who work in niche areas. In our experience, when it comes recruiting these hard-to-reach respondents, preparation is key. Read on for our top tips on how to be completely prepared, however tricky your target audience…

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Topics: Market Research, Respondents, Recruitment

Your healthcare fieldwork guide to dermatology

Posted by GKA on 18/04/16 11:00

The lowdown

Dermatology is the branch of medicine that deals with diseases of the skin, hair and nails. Skin disease is very common, accounting for approximately 15% of all GP consultations in the UK[1] and amounting to around 4,000 dermatological diagnoses every year[2].

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Topics: Healthcare Fieldwork

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