It’s no secret that a market research study is only as good as its weakest respondent. After all, your respondents are fundamental to the success of your project and can be the difference between insightful results and fieldwork that falls flat. However, sourcing quality respondents can be difficult even with the most generic of target groups - and as soon as you add the additional criteria that comes with healthcare market research into the mix, recruiting respondents can become even more challenging, especially when dealing with low incidence diseases or healthcare professionals who work in niche areas. In our experience, when it comes recruiting these hard-to-reach respondents, preparation is key. Read on for our top tips on how to be completely prepared, however tricky your target audience…
Dermatology is the branch of medicine that deals with diseases of the skin, hair and nails. Skin disease is very common, accounting for approximately 15% of all GP consultations in the UK and amounting to around 4,000 dermatological diagnoses every year.
Topics: Healthcare Fieldwork