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Discovering the person within the patient: methodologies for patient market research

Posted by GKA on 23/08/19 08:38

Patient-centric research is growing in importance in the pharmaceutical industry. It’s not just about the science behind different illnesses and medications; today, it’s equally important to understand the patient experience of what it really means to live with a condition. As patients become more empowered, take greater control of their health and become key decision-makers in their care, it’s vital that their voice is heard. Not only that, but as the pharmaceutical industry becomes more eager to deliver value by enhancing the patient experience, it’s really important that researchers choose methodologies for patient market research that enable them to discover the person within the patient.

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Topics: Patient Recruitment

How millennials are reshaping healthcare

Posted by GKA on 12/08/19 16:22

Millennials are typically defined as those born between the early 1980s through to the late 1990s. Aged between 22-37 years old, this generation accounts for about a quarter of the world’s population. Most notably, millennials have grown up with the internet. They are used to having information instantly available at their fingertips and were the generation that led the way in terms of social media and using mobile devices to stay in touch 24/7. But what does this mean for the healthcare industry?

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Topics: millenial health

Who’s who in cow’s milk allergy?

Posted by GKA on 17/07/19 15:02

The lowdown

Cow’s milk allergy (also known as cow’s milk protein allergy or CMPA) is an abnormal response by the body’s immune system in which proteins in cow’s milk are seen as a potential threat. This can cause the immune system to be ‘sensitised’, which means there is the potential that when cow’s milk is consumed, the immune system remembers this protein and reacts to it by producing allergic symptoms, which can happen immediately after feeding or at a later time (identified as a delayed reaction).

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Topics: Therapy Area Information

Public satisfaction with the NHS and what it means for market research

Posted by GKA on 15/07/19 09:56

It’s no secret that public satisfaction with the NHS is continuing to decline. But why are satisfaction levels so low? What plans are in place to make improvements? And what does this mean for qualitative research in healthcare? Since 1983, NatCen Social Research’s British Social Attitudes survey has asked members of the public in England, Scotland and Wales about their views on the NHS and health and care issues generally. The latest survey, carried out between July and October 2018, asked 2,926 people about their overall satisfaction with the NHS and 973 people about their satisfaction with individual NHS and social care services. We take a look at the results and also compare the findings with the Care Quality Commission’s Inpatient Survey, which looks at the satisfaction of patients discharged from an NHS acute hospital, to see if there are any similarities and trends…

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Topics: National Heath Service

Our top recruitment methods for patients

Posted by GKA on 27/06/19 15:17

Patient market research is a vital part of medical market research. For starters, patients have a unique view on diseases and treatment. They live with their condition every day and have often tried a number of different treatments and therapies - which means they can provide in-depth insight into what it’s really like to live with their conditions. In turn, this insight helps HCPs, pharma companies and researchers see things from a fresh, new perspective.

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Topics: Patient Recruitment

Who's who in Crohn's disease? A medical fieldwork guide

Posted by GKA on 06/06/19 11:31

Crohn’s disease is a lifelong condition in which parts of the digestive system become inflamed. The areas of inflammation are often patchy with sections of normal gut in between, and these inflammation patches may be small or extend quite a distance along part of the gut.

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Topics: Therapy Area Information

Who's who in Lupus?

Posted by GKA on 31/05/19 09:10

Lupus is a long-term medical condition that causes inflammation to the joints, skin, and other organs. It’s an autoimmune disease that means the body’s immune system attacks healthy tissue, and there are two main types of the condition: discoid lupus and systemic lupus erythematosus (SLE). It’s not fully understood what causes it, but things such as viral infections, strong medications, sunlight, puberty, childbirth and menopause can all trigger the condition. Unfortunately, there is no cure for lupus, but if treatment starts early then the symptoms can improve.

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Topics: Therapy Area Information

How to work out a realistic timescale for your patient market research recruitment

Posted by GKA on 29/05/19 15:03

 Patients have a completely unique view on diseases and treatment. Their perspective is often very different to the physicians that treat them due to the intimate relationship they have with the conditions they are living with, as well as their personal experience of a range of therapy options. As a result, patient market research can provide a huge amount of in-depth insight into what it’s like living with these diseases, which can help healthcare professionals and pharma companies see things from a new perspective.

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Topics: Patient Market Research

The essential fieldwork checklist: how to make sure your medical market research is a success

Posted by GKA on 16/05/19 22:03

Healthcare market research recruitment can be a bit of a challenge. With strict criteria, low-incidence rate diseases and hard-to-reach patients to think about, it’s no wonder healthcare market research recruitment can be a challenge for even the most experienced researcher. And that’s before you add time-pushed healthcare professionals into the mix, too!

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Topics: healthcare market research

From GPwSIs to GPwERs: what’s the difference between the two?

Posted by GKA on 03/05/19 14:44

In 2000, the NHS proposed a new role: the GP with a Special Interest (GPwSI). The plan was for this new type of GP to work as part of locally integrated services by providing intermediate care and relieving the pressure on consultants. GPwSIs came into effect in 2006, however, in 2015 the Royal College of General Practitioners (RCGP) agreed on the term GP with an Extended Role (GPwER) instead. This new definition includes all those previously referred to as GPwSIs, with the main difference between the two being that individual GPs themselves are now accredited, as opposed to the service and the premises where the GPs work. But what do GPwERs do, why are they needed, and how can they help with healthcare market research recruitment?

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Topics: healthcare market research

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