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Emma Garside

Emma Garside is the Business Development Manager at Gillian Kenny Associates
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Recent Posts

Who’s who in IPF?

Posted by Emma Garside on 28/06/18 12:09

The lowdown

Idiopathic pulmonary fibrosis is a rare condition that causes progressive scarring of the lungs. Over time, the buildup of scar tissue (fibrosis) causes the lungs to become thick and hard, which ultimately results in the lungs losing their elasticity and an irreversible loss of the tissue’s ability to transfer oxygen to the bloodstream. Unfortunately, IPF is a chronic disease that sees lung function progressively declining over time before failing completely.

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Topics: healthcare market research

Your go-to resources for medical market research

Posted by Emma Garside on 14/06/18 12:06

When it comes to conducting a successful medical market research study, there’s a lot to get your head around, from assessing how achievable your project is to recruiting participants that fit the necessary criteria. And all that’s before you even begin to tackle the healthcare jargon out there or try to make sense of who does what in the NHS.

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Topics: healthcare market research

Who’s who in wound care? A healthcare market research guide

Posted by Emma Garside on 05/06/18 10:48

 The Lowdown

The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention - however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care.

A wound is considered chronic when it doesn’t heal in the expected time frame - and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers.

Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research.

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Topics: healthcare market research

Who’s who in autism? A medical fieldwork guide

Posted by Emma Garside on 09/04/18 12:03

What is autism?

Autism spectrum disorder (ASD) is a lifelong developmental disability that affects how people perceive the world and interact with others. Autistic people see, hear and feel the world differently to other people, which impacts their social interaction, communication, interests and behaviour.

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Topics: Therapy Area Information

Who’s who in transplant surgery? A medical fieldwork guide

Posted by Emma Garside on 29/11/17 11:41

Transplant surgery is the surgical removal of an organ, tissue or blood products from a donor that is then surgically placed or infused into a recipient. It’s generally a final treatment option for end-stage diseases, conditions or injuries that haven’t improved with other medical treatments and therefore have no other options left.

Kidney transplants are the most commonly performed, although transplants of the heart, liver, lungs, pancreas, intestine and even face are now available, with the majority of transplants costing the NHS up to £50,000[1]. After a transplant, patients usually stay in hospital for around two to three weeks, with most people being able to start returning to many of their normal activities within a few months.

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Topics: Therapy Area Information

Who’s who in ophthalmology?

Posted by Emma Garside on 14/11/17 09:58

What is ophthalmology?

Ophthalmology is a branch of medicine that deals with the diagnosis, treatment and prevention of disorders of the eyes and visual system. Ophthalmologists are specialists in medical and surgical eye disease, and look after a wide scope of patients ranging from premature babies to the most senior members of the population.

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Topics: Market Research, Healthcare Professionals

Who’s who in prostate cancer? A medical market research guide

Posted by Emma Garside on 03/11/17 12:06

What is prostate cancer?

Prostate cancer is a type of cancer that occurs when the cells in the prostate gland grow out of control. It usually develops very slowly and it may be some years before symptoms start to appear when the prostate is large enough to affect the urethra. The causes of prostate cancer are largely unknown; however we do know that the risk of developing this type of cancer is higher in men over the age of 50 and that men with first degree relatives who have had prostate cancer also have an increased risk.

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Topics: Therapy Area Information

Who’s who in epilepsy? A medical market research guide

Posted by Emma Garside on 08/06/17 20:42

What are the facts?

Epilepsy is a neurological condition that causes seizures due to a sudden burst of excess electrical activity in the brain. This electrical activity creates a temporary disruption in the normal messages passed between brain cells and results in a seizure or fit. Most seizures happen suddenly without warning, last a short amount of time and stop by themselves, and the severity or type of seizure differs from person to person. 

How a person behaves during a seizure will depend on the area of the brain affected  - some will experience a trance-like state for a few seconds or minutes, whilst others lose consciousness and suffer convulsions. Generally, epileptic seizures can be divided into two types: focal seizures where the epileptic activity starts in just a part of the brain, and generalised seizures where epileptic activity occurs in both hemispheres of the brain.

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Topics: Epilepsy

Who’s who in obesity? A medical market research guide

Posted by Emma Garside on 07/04/17 10:47

What are the facts?

Obesity is an increasingly common problem here in the UK – in fact obesity levels have more than trebled in the last 30 years, prompting fears that we are becoming the “fat man of Europe. With 24.9% of the UK population being obese, we’re ahead of countries such as Spain (24.1), Germany (21.3%), Sweden (16.6%) and France (15.6%). And with current estimates predicting that more than half of the population could be obese by 2050, obesity is a very real long-term problem.

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Topics: Obesity

Who’s who in pharmacy? A healthcare market research guide

Posted by Emma Garside on 05/12/16 12:00

The facts about pharmacy

Pharmacy is the third largest health profession in the UK – a good job really, considering that in England alone 1.6 million people visit a pharmacy each and every day with the average person paying the pharmacy a visit 14 times over the course of a year. To qualify, pharmacists must train for a total of five years – that’s one less year than a doctor and one more year than a nurse – and once fully qualified, you’ll find them in a number of different settings, from the high street to hospitals to universities, with some pharmacists now even working in GP surgeries.

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Topics: Market Research

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