GKA Blog

Emma Coombes

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Five easy ways to increase engagement in medical market research online communities

Posted by Emma Coombes on 20/09/18 13:45

If you want to access hard-to-reach respondents and target audiences with specific criteria, qualitative market research online communities are a great methodology. They’re a fast, efficient way for researchers to unlock in-depth insights and have a number of benefits for healthcare market researchers too: there are no geographical restrictions, they can fit into respondents’ everyday lives and they can also act as a kind of support group, allowing patients to come together and share their experiences.

However, an ongoing concern with medical market research online communities is how to maximise engagement and ensure they consistently deliver the very best results. From initial low response rates to respondents losing interest during the research itself, uninterested and disengaged respondents can have a big impact on your results - and not in a good way! So, what can you do to increase engagement in your healthcare market research? Read on to find out…

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Topics: Market Research Online Communities

Five common medical market research fails - and what you can do to avoid them!

Posted by Emma Coombes on 20/08/18 14:46

There’s a lot to think about when it comes to conducting a market research project. And when you add in the specific criteria of healthcare market research, combined with looming deadlines, hard-to-reach participants and time pressures, it’s easy to see why mistakes are made. But when it comes to medical market research, if you fail to plan, you plan to fail - so it’s really important that you are aware of any potential pitfalls before embarking on your study. With over 25 years of experience in the industry, we’ve seen it all - so without further ado, here are the five most common medical market research fails we see (and our suggestions on what you can do to avoid them!)

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Topics: medical market research, qualitative research

Why online communities are great for hard-to-reach patients

Posted by Emma Coombes on 13/08/18 12:31

It can often be difficult to source quality respondents for patient market research. Not only do you need to plan your research to fit in with your patients’ lives, but there’s often specific criteria to meet as well. From those living with low-incidence rate diseases that are often spread out across the country to projects targeting those who take a particular type of medication, or even newly-diagnosed patients, healthcare market research is notorious for its niche audiences. However, thanks to the rise of digital methods such as online communities, barriers are being broken down - making the lives of researchers that little bit easier. Read on to find out why online communities are the perfect methodology for engaging with hard-to-reach respondents in patient market research… 

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Topics: Patient Market Research

Choosing software for your healthcare market research online community

Posted by Emma Coombes on 13/03/18 11:21

Market research online communities (MROC)are becoming more and more popular in healthcare market research. The benefits can be unbeatable for researchers, allowing them to conduct research with expert HCPs or patients online in a one-to-one or group setting and enabling them to gain insights from a fresh perspective that just wouldn’t be possible with traditional methods. There are also a number of benefits for participants, too, with online communities fitting in around HCP’s busy schedules and providing a good solution for hard-to-reach, low-incidence patients or those who would prefer to take part in research from the comfort of their own home.

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Topics: Market Research Online Communities

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