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Emma Coombes

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Choosing software for your healthcare market research online community

Posted by Emma Coombes on 13/03/18 11:21

Market research online communities (MROC)are becoming more and more popular in healthcare market research. The benefits can be unbeatable for researchers, allowing them to conduct research with expert HCPs or patients online in a one-to-one or group setting and enabling them to gain insights from a fresh perspective that just wouldn’t be possible with traditional methods. There are also a number of benefits for participants, too, with online communities fitting in around HCP’s busy schedules and providing a good solution for hard-to-reach, low-incidence patients or those who would prefer to take part in research from the comfort of their own home.

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Topics: Market Research Online Communities

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