GKA Blog

Adam Irwin

Adam Irwin is Head of Fieldwork at Gillian Kenny Associates Ltd.
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Recent Posts

How does list recruitment work in medical market research?

Posted by Adam Irwin on 05/06/18 11:32

Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict - and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works…

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Topics: medical market research

How to run your best healthcare research event yet

Posted by Adam Irwin on 22/05/18 10:38

You’ve found your participants, conducted a feasibility test and chosen your methodology - so next on the list is arranging where on earth your medical market research is going to take place. When it comes to organising healthcare market research, one of the most important things to consider is the venue. From choosing the right location to making sure it’s suitable for your your participants and offering enough time slots to keep even the most time-pushed healthcare professional happy, there’s a lot to think about when it comes to deciding on your venue. Here’s some tips to consider to make sure you get it right every time…

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Topics: medical market research

Why over-recruit for your next healthcare market research project?

Posted by Adam Irwin on 25/04/18 09:34

From hectic work schedules and rare therapy areas to low incidence rate diseases and geographical limitations, medical market research can sometimes give even the most competent research team a headache. There can be a lot of bumps on the road to healthcare market research success - and with so much hanging in the balance, it’s not unusual to be faced with dropouts on the day.

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Topics: Recruitment

Why feasibility testing is so important in medical market research...

Posted by Adam Irwin on 17/04/18 09:53

When it comes to conducting a medical market research project, one of the first things you need to do is assess exactly how achievable your project is by conducting a thorough feasibility test. Done right, a feasibility test will help you find out exactly how achievable your study is, how realistic your target audience is and give you all the foundations you need on which to build a successful project.

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Topics: Recruitment, Market Research

Nine steps to successful healthcare market research: a beginner’s guide

Posted by Adam Irwin on 20/02/18 09:37

There’s an awful lot to consider before kicking off a healthcare market research project. From choosing a suitable incentive to picking the right methodology and recruiting your participants to verifying them, your to-do list might seem never-ending. What you need is a clear plan of action to make sure you have all bases covered – and that’s where we come in. Read on for our simple steps to market research success (you’re welcome!)

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Five reasons to use online communities in your healthcare market research

Posted by Adam Irwin on 07/02/18 13:43

Market research online communities are a qualitative research method that is growing in popularity by the day. It’s easy to see why: they’re a great alternative to more traditional research methods because they can generate quality, in-depth results in a cost-effective way – and because they can be used anytime, anywhere, they can easily fit in around participants’ lives.

Despite all the benefits, the healthcare sector hasn’t quite joined the party just yet, with some still expressing concerns around the success rates of MROCs in healthcare market research. However, we think MROCs are here to stay – so if you’re not yet using them as part of your healthcare market research, it’s time to get involved. Read on for our top five reasons why you need to start using MROCs today…

They can save you time and money…

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Topics: Technology

Our top tips for organising your healthcare market research moderation

Posted by Adam Irwin on 19/01/18 10:13

From focus groups and in-depth interviews to online communities and ethnographic studies, whatever research method you choose for your healthcare market research project, they all have one thing in common: in order to be a success, they need good moderation.

Market research is a way to peer into people’s minds, but it’s often only as effective as the person moderating the process. In fact, in many ways the moderator is actually just as important as the research subject itself, with a good moderator being responsible for the smooth running of the research, from asking the right questions at the right time to gently guiding the research in the right direction.

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Topics: Moderation

Why are briefings so important in healthcare market research

Posted by Adam Irwin on 16/01/18 16:49

Ever asked your market research recruitment agency to assist with a project and then been disappointed that the respondents they found weren’t quite what you asked for? If the answer’s yes, don’t worry -  it’s really easy to make sure it doesn’t happen again. The secret to recruiting great respondents is all down to successful communication  - and a good starting point is making you take the time to fully brief your agency.

A brief is a crucial element of every market research project, but it’s often the first thing to be dropped when it comes to the recruitment phase, the pressure is on and time is short. If you want to get the most out of your respondents and actually save time in the long run, though, a good brief is actually a pretty important step. Get it right, and your fieldwork agency or recruitment team will understand your clients’ business, the research objectives,  work to deliver maximum results and avoid costly mistakes. So how do you go about successfully briefing your agency? Read on to find out…

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Topics: Market Research

Four important benefits to using online focus groups in healthcare

Posted by Adam Irwin on 14/12/17 16:11

It’s fair to say that technology has completely changed both our professional and personal lives. From scrolling through social media last thing at night and answering emails as soon as you wake up to joining in meetings on the go, technology has totally transformed the way we communicate. This is true for market research too, with new technology and faster broadband speeds resulting in significant improvements to existing methodologies.

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Topics: Online Medical Focus Gorups

How to source the best participants for medical market research

Posted by Adam Irwin on 16/08/17 11:03

No matter how much planning you do and whatever measures you put in place, a medical market research project is only as strong as its weakest respondent. Your respondents are the fundamental foundation for any successful project, the thing that can transform your research project from a good one into a great one. But how do you ensure your sample of respondents is a good one?

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Topics: Recruitment

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