GKA Blog

Adam Irwin

Adam Irwin is Head of Fieldwork at Gillian Kenny Associates Ltd.
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How to source the best participants for medical market research

Posted by Adam Irwin on 16/08/17 11:03

No matter how much planning you do and whatever measures you put in place, a medical market research project is only as strong as its weakest respondent. Your respondents are the fundamental foundation for any successful project, the thing that can transform your research project from a good one into a great one. But how do you ensure your sample of respondents is a good one?

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Topics: Recruitment

4 steps for expert validation in patient market research

Posted by Adam Irwin on 04/08/17 14:12

Once you’ve carefully selected your recruits ready for your patient market research project,next up you need to verify them to make sure they really are who and what you want for your market research study. Validation is an important part of the market research process; although on paper someone might appear to be the perfect participant for your study, validation gives you a chance to dig a little deeper. Sure, first impressions count – but you need to be certain that your first impression was correct.

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Topics: Patient Market Research

Top questions to ask your medical market research supplier

Posted by Adam Irwin on 14/07/17 10:54

Whatever the size or subject of your medical market research project, in order to get the most out of your market research you’ll need to carefully choose the best supplier for you. Your market research supplier should be fully briefed, understand your business, your research objectives and appreciate the work you are doing and why you are doing it – and the clearer you are with them from the beginning. The higher chance you have of securing the right participants for your research. Want to find out more? Read on for our top questions to ask your market research supplier…

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Topics: Market Research

Do’s and don’ts of running market research online communities

Posted by Adam Irwin on 09/05/17 10:32

Market research online communities are one of the fastest growing methodologies in the market research world and are becoming increasingly popular in the healthcare sector too. When you look at all the benefits, it’s easy to see why: a well managed MROC provides a safe and secure place for participants to voice their opinions whilst also offering researchers a fast and cost-efficient methodology that enables easy access to hard-to-reach respondents.

And because they fit in around respondents’ busy lives, the response rates can be pretty great, too. As with any research methodology, however, there are some key things to consider to ensure MROCs run smoothly – so if you’re thinking about using a market research online community for your next healthcare research project, make sure you have a read of our do’s and don’ts first…

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Topics: Market Research Online Communities

A beginner's guide to choosing methodologies in healthcare qual MR

Posted by Adam Irwin on 10/03/17 12:16

Selecting a methodology for your healthcare market research can often seem like an overwhelming experience. This can be due to the vast amount of methodologies available and the benefits that each present. Although these benefits do play a part in selecting your market research methodology you must also consider your audience, goals and budget to select the right methodology for you.

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Topics: Market Research

How to qualify your medical market research participants

Posted by Adam Irwin on 01/03/17 17:00

Including the right type of patients or healthcare professionals in your sample can make all the difference to your medical market research project. It is essential that your qualifying questionnaire helps you identify the people which will make your project successful. We've put together our 5 top tips to help you structure your questionnaire and how to use it effectively. 

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Topics: Recritment

Should I offer an incentive to my market research participants?

Posted by Adam Irwin on 15/02/17 11:50

One of the questions we’re asked most frequently is “Should I include incentive or reimbursement as part of a medical market research programme?” To which our answer is almost always “Yes.”  And that’s equally applicable to research programmes in which the participants are healthcare professionals and those which talk to patients. After all, the former are giving valuable insights and time from their extremely busy schedule, while the latter can sometimes be volunteering personal and occasionally sensitive information. Due to how busy these types of people are, there are often limited numbers that are willing to participant in medical market research, making them harder to recruit. Therefore, you may need to match your incentive to the difficulty level of recruiting these participants to ensure your maximum success of your healthcare research project.

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Topics: Incentives

5 successful ways to find people for healthcare market research

Posted by Adam Irwin on 03/02/17 12:20

Finding the right quantity and quality of market research respondents can mean the difference between a study that fulfils its objectives and one that falls short - but locating them, particularly for studies that cover less common conditions or subjects such as healthcare market research can sometimes prove difficult to achieve.

Over the years we’ve identified a variety of methods and channels that can be used to find respondents for healthcare market research studies, so if you're struggling to fill your sample or don’t know where to start to find them, here’s five different approaches that might help.

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Topics: Respondents

10 considerations for briefing your healthcare market research supplier

Posted by Adam Irwin on 10/01/17 10:42

No matter what the scale or subject of your research, securing the right participants up front can mean the difference between a smooth, insightful healthcare market research project or one more likely to take up hours of your valuable time or - worse still - one that leaves you with inconclusive or unusable results.

In our experience, the clearer you are with your healthcare market research recruitment supplier from the word go, the higher your chances of starting your project with the right complement of participants. So as a starter, here are ten points to consider:

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Topics: Market Research

5 task ideas for your next healthcare market research online community

Posted by Adam Irwin on 12/12/16 14:42

You already know that market research online communities are becoming increasingly popular in the world of research. It’s pretty easy to see why - they’re fast, cost-efficient and deliver in-depth insights easily by enabling groups of people to voice their opinions in a safe and secure setting. We’ve got a feeling that it’s only a matter of time before the same happens in the healthcare sector.

The key to delivering in-depth insights in market research online communities lies in the tasks your respondents are set. Each task is created to gather insights, opinions and information – and in order to ensure your community is successful, you need to choose your tasks carefully. From using a variety of different formats to keep your participants engaged and encouraging them to think creatively to ensuring they meet the research objectives, read on for our five favourite tasks for healthcare market research online communities...

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Topics: Market Research Online Communities

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