GKA Blog

Adam Irwin

Adam Irwin is Head of Fieldwork at Gillian Kenny Associates Ltd.
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Recent Posts

Why feasibility testing is so important in medical market research...

Posted by Adam Irwin on 17/04/18 09:53

When it comes to conducting a medical market research project, one of the first things you need to do is assess exactly how achievable your project is by conducting a thorough feasibility test. Done right, a feasibility test will help you find out exactly how achievable your study is, how realistic your target audience is and give you all the foundations you need on which to build a successful project.

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Topics: Market Research, Recruitment

9 steps to successful healthcare market research: a beginner’s guide 

Posted by Adam Irwin on 20/02/18 09:37

There’s an awful lot to consider before kicking off a healthcare market research project. From choosing a suitable incentive to picking the right methodology and recruiting your participants to verifying them, your to-do list might seem never-ending. What you need is a clear plan of action to make sure you have all bases covered – and that’s where we come in. Read on for our simple steps to market research success (you’re welcome!)

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5 reasons to use online communities in your healthcare market research

Posted by Adam Irwin on 07/02/18 13:43

Market research online communities are a qualitative research method that is growing in popularity by the day. It’s easy to see why: they’re a great alternative to more traditional research methods because they can generate quality, in-depth results in a cost-effective way – and because they can be used anytime, anywhere, they can easily fit in around participants’ lives.

Despite all the benefits, the healthcare sector hasn’t quite joined the party just yet, with some still expressing concerns around the success rates of MROCs in healthcare market research. However, we think MROCs are here to stay – so if you’re not yet using them as part of your healthcare market research, it’s time to get involved. Read on for our top five reasons why you need to start using MROCs today…

They can save you time and money….

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Topics: Technology

Our top tips for organising your healthcare market research moderation

Posted by Adam Irwin on 19/01/18 10:13

From focus groups and in-depth interviews to online communities and ethnographic studies, whatever research method you choose for your healthcare market research project, they all have one thing in common: in order to be a success, they need good moderation.

Market research is a way to peer into people’s minds, but it’s often only as effective as the person moderating the process. In fact, in many ways the moderator is actually just as important as the research subject itself, with a good moderator being responsible for the smooth running of the research, from asking the right questions at the right time to gently guiding the research in the right direction.

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Topics: Moderation

Why are briefings so important in healthcare market research

Posted by Adam Irwin on 16/01/18 16:49

Ever asked your market research recruitment agency to assist with a project and then been disappointed that the respondents they found weren’t quite what you asked for? If the answer’s yes,  don’t worry -  it’s really easy to make sure it doesn’t happen again. The secret to recruiting great respondents is all down to successful communication which is the foundation of a successful project – a starting point should be to make sure you take the time to fully brief your agency.

A brief is a crucial element of every market research project, but it’s often the first thing to be dropped when it comes to the recruitment phase, the pressure is on and time is short. If you want to get the most out of your respondents and actually save time in the long run, though, a good brief is actually a pretty important step. Get it right, and your fieldwork agency or recruitment team will understand your clients’ business, the research objectives,  work to deliver maximum results and avoid costly mistakes. So how do you go about successfully briefing your agency? Read on to find out…

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Topics: Market Research

4 important benefits to using online focus groups in healthcare

Posted by Adam Irwin on 14/12/17 16:11

It’s fair to say that technology has completely changed both our professional and personal lives. From scrolling through social media last thing at night and answering emails as soon as you wake up to joining in meetings on the go, technology has totally transformed the way we communicate. This is true for market research too, with new technology and faster broadband speeds resulting in significant improvements to existing methodologies.

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Topics: Online Medical Focus Gorups

How to source the best participants for medical market research

Posted by Adam Irwin on 16/08/17 11:03

No matter how much planning you do and whatever measures you put in place, a medical market research project is only as strong as its weakest respondent. Your respondents are the fundamental foundation for any successful project, the thing that can transform your research project from a good one into a great one. But how do you ensure your sample of respondents is a good one?

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Topics: Recruitment

4 steps for expert validation in patient market research

Posted by Adam Irwin on 04/08/17 14:12

Once you’ve carefully selected your recruits ready for your patient market research project,next up you need to verify them to make sure they really are who and what you want for your market research study. Validation is an important part of the market research process; although on paper someone might appear to be the perfect participant for your study, validation gives you a chance to dig a little deeper. Sure, first impressions count – but you need to be certain that your first impression was correct.

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Topics: Patient Market Research

Top questions to ask your medical market research supplier

Posted by Adam Irwin on 14/07/17 10:54

Whatever the size or subject of your medical market research project, in order to get the most out of your market research you’ll need to carefully choose the best supplier for you. Your market research supplier should be fully briefed, understand your business, your research objectives and appreciate the work you are doing and why you are doing it – and the clearer you are with them from the beginning. The higher chance you have of securing the right participants for your research. Want to find out more? Read on for our top questions to ask your market research supplier…

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Topics: Market Research

Do’s and don’ts of running market research online communities

Posted by Adam Irwin on 09/05/17 10:32

Market research online communities are one of the fastest growing methodologies in the market research world and are becoming increasingly popular in the healthcare sector too. When you look at all the benefits, it’s easy to see why: a well managed MROC provides a safe and secure place for participants to voice their opinions whilst also offering researchers a fast and cost-efficient methodology that enables easy access to hard-to-reach respondents.

And because they fit in around respondents’ busy lives, the response rates can be pretty great, too. As with any research methodology, however, there are some key things to consider to ensure MROCs run smoothly – so if you’re thinking about using a market research online community for your next healthcare research project, make sure you have a read of our do’s and don’ts first…

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Topics: Market Research Online Communities

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