GKA Blog

Adam Irwin

Adam Irwin is Head of Fieldwork at Gillian Kenny Associates Ltd.
Find me on:

Recent Posts

Who’s who in head and neck cancer - a healthcare fieldwork guide

Posted by Adam Irwin on 02/10/18 14:06

The lowdown

Head and neck cancer is a relatively uncommon type of cancer - however with around 12,000 new cases diagnosed in the UK each year it is a growing area for healthcare fieldwork research. There are more than 30 areas within the head and neck where cancer can develop, including the mouth and lips, voice box (larynx), throat (pharynx), salivary glands, nose and sinuses and the area at the back of the nose and mouth (nasopharynx).

Read More

The future of AI in healthcare

Posted by Adam Irwin on 25/09/18 15:28

Technology is transforming every aspect of our lives, from our personal lives to our professional lives - and of course, it’s completely transforming our health too. Thanks to the rise of health apps, smart monitors and even smart pills (yes really!) technology has had a huge impact on the healthcare industry in recent years. It’s putting the patient in control, resulting in a new, patient-centric style of healthcare that’s influencing everything from diagnosis to decision making and delivering better, more efficient care. From capturing data in real-time to analysing feedback and empowering patients, technology such as AI is truly transforming the healthcare fieldwork industry as we know it. In this blog we look at artificial intelligence, its impact on healthcare and how it’s changing the medical landscape forever…

Read More

Topics: Healthcare Fieldwork

What does the GRIT report mean for healthcare market research?

Posted by Adam Irwin on 20/09/18 14:03

The GRIT (Greenbook Research Industry Trends) report is one of the leading surveys of the healthcare market research industry. The latest version was the biggest GRIT report to date, with 3930 interviews conducted with researchers across the globe, making it an incredibly useful resource that allows us to understand where the industry is now, where it’s going in the future and what researchers need to do in order to adapt to change and keep ahead of the competition. Whilst the report isn’t specific to healthcare market research alone, looking at wider industry trends can nevertheless help healthcare researchers stay on top of what’s going on in the industry as a whole and apply these trends to the healthcare field in order to remain ahead of the game.

Read More

Topics: healthcare market research

What do I do if I need to re-contact participants in healthcare market research?

Posted by Adam Irwin on 16/07/18 09:16

If you are carrying out any type of market research study, one of the very first things you need to do is gain the informed consent of your participants. According to the MRS Code of Conduct, “informed consent is a process by which a participant voluntarily confirms his or her willingness to take part in a particular project, after having been informed of all aspects of the project that are relevant to their decision to participate”. Likewise, ESOMAR’s Data Protection Checklist states that consent must be free, specific and informed, and one of the first things the BHBIA says in their Legal and Ethical Guidelines is that “you must obtain informed consent from market research respondents, willingly given, to collect and use their data”.

Read More

Topics: healthcare market research

How to take the stress out of scheduling your respondents

Posted by Adam Irwin on 10/07/18 14:12

We all know how difficult it can be to find the perfect participants for healthcare market research. So when you do find the right respondents who fit all the necessary criteria, it feels like a huge weight has been lifted off your shoulders. There’s just one thing left to do before your research kicks off - scheduling. And for a lot of researchers, that’s where the headache begins.

Read More

Topics: healthcare market research

How does list recruitment work in medical market research?

Posted by Adam Irwin on 05/06/18 11:32

Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict - and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works…

Read More

Topics: medical market research

How to run your best healthcare research event yet

Posted by Adam Irwin on 22/05/18 10:38

You’ve found your participants, conducted a feasibility test and chosen your methodology - so next on the list is arranging where on earth your medical market research is going to take place. When it comes to organising healthcare market research, one of the most important things to consider is the venue. From choosing the right location to making sure it’s suitable for your your participants and offering enough time slots to keep even the most time-pushed healthcare professional happy, there’s a lot to think about when it comes to deciding on your venue. Here’s some tips to consider to make sure you get it right every time…

Read More

Topics: medical market research

Why over-recruit for your next healthcare market research project?

Posted by Adam Irwin on 25/04/18 09:34

From hectic work schedules and rare therapy areas to low incidence rate diseases and geographical limitations, medical market research can sometimes give even the most competent research team a headache. There can be a lot of bumps on the road to healthcare market research success - and with so much hanging in the balance, it’s not unusual to be faced with dropouts on the day.

Read More

Topics: Recruitment

Why feasibility testing is so important in medical market research...

Posted by Adam Irwin on 17/04/18 09:53

When it comes to conducting a medical market research project, one of the first things you need to do is assess exactly how achievable your project is by conducting a thorough feasibility test. Done right, a feasibility test will help you find out exactly how achievable your study is, how realistic your target audience is and give you all the foundations you need on which to build a successful project.

Read More

Topics: Market Research, Recruitment

Nine steps to successful healthcare market research: a beginner’s guide

Posted by Adam Irwin on 20/02/18 09:37

There’s an awful lot to consider before kicking off a healthcare market research project. From choosing a suitable incentive to picking the right methodology and recruiting your participants to verifying them, your to-do list might seem never-ending. What you need is a clear plan of action to make sure you have all bases covered – and that’s where we come in. Read on for our simple steps to market research success (you’re welcome!)

Read More

Subscribe to Email Updates

Recent Posts