GKA Blog

Adam Irwin

Adam Irwin is Head of Fieldwork at Gillian Kenny Associates Ltd.
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Recent Posts

Five easy-to-follow rules for reaching HCPs via email

Posted by Adam Irwin on 13/11/18 15:50

There’s no doubt about it: when it comes to communicating with healthcare professionals during healthcare fieldwork recruitment, email is one of the best ways to keep in touch. It’s fast, it’s easy, and it’s a fantastic way to build a rapport with your HCP respondents throughout the recruitment process. However, there are some things you need to consider when contacting HCPs this way, from complying with the relevant rules and regulations to making sure your message stands out and doesn’t get lost among the hundreds of other emails they receive each day. In this blog, we've put together our top tips for communicating with HCPs via email during the healthcare fieldwork recruitment process to make sure your respondents remain engaged and that your project is a success.

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Topics: healthcare market research

Who's who in NASH? A medical fieldwork guide

Posted by Adam Irwin on 08/11/18 11:27

NASH (non-alcoholic steatohepatitis) is a stage of non-alcoholic fatty liver disease (NAFLD). NAFLD patients often require a range of healthcare professionals to help them get the diagnosis and treatment they need to reduce the long-term effects of this disease.

NAFLD is a term used to describe a range of conditions caused by a buildup of fat in the liver. It is not caused by heavy alcohol consumption and it can affect anyone of any age. However, people are at greater risk of NAFLD if they smoke and are over the age of 50.

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Topics: healthcare market research

Is technology the saviour of healthcare?

Posted by Adam Irwin on 17/10/18 15:26

The healthcare industry is always evolving - and thanks to the exponential rise of technology, new topics and trends are constantly emerging. Artificial intelligence, virtual reality, neuroscience: no, you’ve not accidentally stumbled into a sci-fi movie: these are all very real up and coming technologies that are set to have a direct impact on the healthcare industry over the next few years.

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Topics: healthcare market research

Your guide to using Orphanet for researching rare diseases

Posted by Adam Irwin on 08/10/18 12:12

From assessing how achievable your project is to recruiting respondents who fit your specific criteria, there’s a lot to thinking about when carrying out medical market research recruitment. And because researchers often have to conduct research in specialist therapy areas and reach out to people living with low incidence rate diseases, its can make things harder still.

Here at GKA, we’ve got more than 25 years of experience in medical market research recruitment, no matter how strict and unique the criteria. Our expert team has worked with specialists, KOLs, nurses and patient support groups across a wide range of conditions and have a dedicated panel of expert fingers and HCPs.

However, we’re always on the lookout for new ways to reach patients and HCPs so we can continue to source the very best respondents - and share that knowledge with you too. From NHS Workforce Statistics to the NHS Digital Catalogue, there’s a number of resources out there that can help make healthcare market researchers’ lives easier - and another fantastic resource that we want to share with you is Orphanet

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Topics: Moderation

Who’s who in head and neck cancer - a healthcare fieldwork guide

Posted by Adam Irwin on 02/10/18 14:06

The lowdown

Head and neck cancer is a relatively uncommon type of cancer - however with around 12,000 new cases diagnosed in the UK each year it is a growing area for healthcare fieldwork research. There are more than 30 areas within the head and neck where cancer can develop, including the mouth and lips, voice box (larynx), throat (pharynx), salivary glands, nose and sinuses and the area at the back of the nose and mouth (nasopharynx).

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Topics: Researcher Rachel, Fieldwork Fabio, Marketing Agency Millie

The future of AI in healthcare

Posted by Adam Irwin on 25/09/18 15:28

Technology is transforming every aspect of our lives, from our personal lives to our professional lives - and of course, it’s completely transforming our health too. Thanks to the rise of health apps, smart monitors and even smart pills (yes really!) technology has had a huge impact on the healthcare industry in recent years. It’s putting the patient in control, resulting in a new, patient-centric style of healthcare that’s influencing everything from diagnosis to decision making and delivering better, more efficient care. From capturing data in real-time to analysing feedback and empowering patients, technology such as AI is truly transforming the healthcare fieldwork industry as we know it. In this blog we look at artificial intelligence, its impact on healthcare and how it’s changing the medical landscape forever…

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Topics: Healthcare Fieldwork

What does the GRIT report mean for healthcare market research?

Posted by Adam Irwin on 20/09/18 14:03

The GRIT (Greenbook Research Industry Trends) report is one of the leading surveys of the healthcare market research industry. The latest version was the biggest GRIT report to date, with 3930 interviews conducted with researchers across the globe, making it an incredibly useful resource that allows us to understand where the industry is now, where it’s going in the future and what researchers need to do in order to adapt to change and keep ahead of the competition. Whilst the report isn’t specific to healthcare market research alone, looking at wider industry trends can nevertheless help healthcare researchers stay on top of what’s going on in the industry as a whole and apply these trends to the healthcare field in order to remain ahead of the game.

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Topics: healthcare market research

What do I do if I need to re-contact participants in healthcare market research?

Posted by Adam Irwin on 16/07/18 09:16

If you are carrying out any type of market research study, one of the very first things you need to do is gain the informed consent of your participants. According to the MRS Code of Conduct, “informed consent is a process by which a participant voluntarily confirms his or her willingness to take part in a particular project, after having been informed of all aspects of the project that are relevant to their decision to participate”. Likewise, ESOMAR’s Data Protection Checklist states that consent must be free, specific and informed, and one of the first things the BHBIA says in their Legal and Ethical Guidelines is that “you must obtain informed consent from market research respondents, willingly given, to collect and use their data”.

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Topics: healthcare market research

How to take the stress out of scheduling your respondents

Posted by Adam Irwin on 10/07/18 14:12

We all know how difficult it can be to find the perfect participants for healthcare market research. So when you do find the right respondents who fit all the necessary criteria, it feels like a huge weight has been lifted off your shoulders. There’s just one thing left to do before your research kicks off - scheduling. And for a lot of researchers, that’s where the headache begins.

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Topics: healthcare market research

How does list recruitment work in medical market research?

Posted by Adam Irwin on 05/06/18 11:32

Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict - and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works…

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Topics: medical market research

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