GKA Blog

Your go-to resources for medical market research

Posted by Emma Garside on 14/06/18 12:06

When it comes to conducting a successful medical market research study, there’s a lot to get your head around, from assessing how achievable your project is to recruiting participants that fit the necessary criteria. And all that’s before you even begin to tackle the healthcare jargon out there or try to make sense of who does what in the NHS.

Read More

Topics: healthcare market research

How does list recruitment work in medical market research?

Posted by Adam Irwin on 05/06/18 11:32

Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict - and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works…

Read More

Topics: medical market research

Who’s who in wound care? A healthcare market research guide

Posted by Emma Garside on 05/06/18 10:48

 The Lowdown

The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention - however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care.

A wound is considered chronic when it doesn’t heal in the expected time frame - and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers.

Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research.

Read More

Topics: healthcare market research

How to run your best healthcare research event yet

Posted by Adam Irwin on 22/05/18 10:38

You’ve found your participants, conducted a feasibility test and chosen your methodology - so next on the list is arranging where on earth your medical market research is going to take place. When it comes to organising healthcare market research, one of the most important things to consider is the venue. From choosing the right location to making sure it’s suitable for your your participants and offering enough time slots to keep even the most time-pushed healthcare professional happy, there’s a lot to think about when it comes to deciding on your venue. Here’s some tips to consider to make sure you get it right every time…

Read More

Topics: medical market research

3 reasons you need a custom recruit for your patient market research

Posted by GKA on 22/05/18 10:20

Sourcing the right participants is tricky for even the most generic of target groups - but add the strict criteria of healthcare market research into the mix and it can be even harder. From patients with low incidence rate diseases to geographical limitations, there’s no denying that patient recruitment can cause a headache for even the most experienced researchers.

Read More

Topics: Respondents, medical market research, Medical

How to reduce no-shows for your medical market research

Posted by GKA on 11/05/18 09:15

It’s no secret that qualitative medical market research takes a lot of planning. From sourcing hard-to-reach patients living with low-incidence rate diseases to organising your research to fit in around healthcare professionals’ busy schedules, it takes a great deal of work to get a healthcare MR project up and running. And after so much work, the last thing you need is to deal with no-shows on the day. Unfortunately, no matter how water-tight your onboarding process, you can never be 100% sure that all of your respondents will show up. If you’re struggling to deal with last minute dropouts, read on to discover our top tips on how to reduce no-shows in your next medical market research project…

Read More

Topics: Market Research, qualitative research, medical market research

Why over-recruit for your next healthcare market research project?

Posted by Adam Irwin on 25/04/18 09:34

From hectic work schedules and rare therapy areas to low incidence rate diseases and geographical limitations, medical market research can sometimes give even the most competent research team a headache. There can be a lot of bumps on the road to healthcare market research success - and with so much hanging in the balance, it’s not unusual to be faced with dropouts on the day.

Read More

Topics: Recruitment

Why feasibility testing is so important in medical market research...

Posted by Adam Irwin on 17/04/18 09:53

When it comes to conducting a medical market research project, one of the first things you need to do is assess exactly how achievable your project is by conducting a thorough feasibility test. Done right, a feasibility test will help you find out exactly how achievable your study is, how realistic your target audience is and give you all the foundations you need on which to build a successful project.

Read More

Topics: Market Research, Recruitment

Who’s who in autism? A medical fieldwork guide

Posted by Emma Garside on 09/04/18 12:03

What is autism?

Autism spectrum disorder (ASD) is a lifelong developmental disability that affects how people perceive the world and interact with others. Autistic people see, hear and feel the world differently to other people, which impacts their social interaction, communication, interests and behaviour.

Read More

Topics: Therapy Area Information

Choosing software for your healthcare market research online community

Posted by Emma Coombes on 13/03/18 11:21

Market research online communities (MROC)are becoming more and more popular in healthcare market research. The benefits can be unbeatable for researchers, allowing them to conduct research with expert HCPs or patients online in a one-to-one or group setting and enabling them to gain insights from a fresh perspective that just wouldn’t be possible with traditional methods. There are also a number of benefits for participants, too, with online communities fitting in around HCP’s busy schedules and providing a good solution for hard-to-reach, low-incidence patients or those who would prefer to take part in research from the comfort of their own home.

Read More

Topics: Market Research Online Communities

Subscribe to Email Updates

Recent Posts