GKA Blog

Our top tips for organising your healthcare market research moderation

Posted by Adam Irwin on 19/01/18 10:13

From focus groups and in-depth interviews to online communities and ethnographic studies, whatever research method you choose for your healthcare market research project, they all have one thing in common: in order to be a success, they need good moderation.

Market research is a way to peer into people’s minds, but it’s often only as effective as the person moderating the process. In fact, in many ways the moderator is actually just as important as the research subject itself, with a good moderator being responsible for the smooth running of the research, from asking the right questions at the right time to gently guiding the research in the right direction.

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Topics: Moderation

Why are briefings so important in healthcare market research

Posted by Adam Irwin on 16/01/18 16:49

Ever asked your market research recruitment agency to assist with a project and then been disappointed that the respondents they found weren’t quite what you asked for? If the answer’s yes,  don’t worry -  it’s really easy to make sure it doesn’t happen again. The secret to recruiting great respondents is all down to successful communication which is the foundation of a successful project – a starting point should be to make sure you take the time to fully brief your agency.

A brief is a crucial element of every market research project, but it’s often the first thing to be dropped when it comes to the recruitment phase, the pressure is on and time is short. If you want to get the most out of your respondents and actually save time in the long run, though, a good brief is actually a pretty important step. Get it right, and your fieldwork agency or recruitment team will understand your clients’ business, the research objectives,  work to deliver maximum results and avoid costly mistakes. So how do you go about successfully briefing your agency? Read on to find out…

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Topics: Market Research

GKA - A year in review

Posted by Adam Irwin on 15/01/18 11:39

A very happy New year to all of our customers and as we begin our journey forward into 2018, we'd like to share with you some of our key successes of 2017..... 

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Topics: Online Medical Focus Gorups

4 important benefits to using online focus groups in healthcare

Posted by Adam Irwin on 14/12/17 16:11

It’s fair to say that technology has completely changed both our professional and personal lives. From scrolling through social media last thing at night and answering emails as soon as you wake up to joining in meetings on the go, technology has totally transformed the way we communicate. This is true for market research too, with new technology and faster broadband speeds resulting in significant improvements to existing methodologies.

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Topics: Online Medical Focus Gorups

Who’s who in transplant surgery? A medical fieldwork guide

Posted by Emma Garside on 29/11/17 11:41

Transplant surgery is the surgical removal of an organ, tissue or blood products from a donor that is then surgically placed or infused into a recipient. It’s generally a final treatment option for end-stage diseases, conditions or injuries that haven’t improved with other medical treatments and therefore have no other options left.

Kidney transplants are the most commonly performed, although transplants of the heart, liver, lungs, pancreas, intestine and even face are now available, with the majority of transplants costing the NHS up to £50,000[1]. After a transplant, patients usually stay in hospital for around two to three weeks, with most people being able to start returning to many of their normal activities within a few months.

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Topics: Therapy Area Information

Who’s who in ophthalmology?

Posted by Emma Garside on 14/11/17 09:58

What is ophthalmology?

Ophthalmology is a branch of medicine that deals with the diagnosis, treatment and prevention of disorders of the eyes and visual system. Ophthalmologists are specialists in medical and surgical eye disease, and look after a wide scope of patients ranging from premature babies to the most senior members of the population.

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Topics: Market Research, Healthcare Professionals

Who’s who in prostate cancer? A medical market research guide

Posted by Emma Garside on 03/11/17 12:06

What is prostate cancer?

Prostate cancer is a type of cancer that occurs when the cells in the prostate gland grow out of control. It usually develops very slowly and it may be some years before symptoms start to appear when the prostate is large enough to affect the urethra. The causes of prostate cancer are largely unknown; however we do know that the risk of developing this type of cancer is higher in men over the age of 50 and that men with first degree relatives who have had prostate cancer also have an increased risk.

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Topics: Therapy Area Information

Nurse bandings for beginners: a medical market researcher’s guide

Posted by Huw Davies on 17/10/17 17:13

There are almost 286,000 nurses in the UK, with the majority working for the NHS. Nurses work across all demographics to fulfill the requirements of the public in a variety of settings, from hospitals and health centres to nursing homes and hospices across a range of specialties and subspecialties such as respiratory, diabetes, neurology, cardiology and more.

As well as working in multidisciplinary teams across different bands, nurses are increasingly found working independently, too – and with so many nurses working across so many specialities across so many bands, it can be tricky to keep up with who does what and know who to reach out to for medical market research. But don’t worry, that’s what we’re here for! Read on for our handy guide to NHS nurse bandings in the UK healthcare system…

The NHS nurse banding system

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A beginner’s guide to the UK healthcare landscape

Posted by Huw Davies on 16/10/17 09:54
The UK healthcare landscape is an extremely complicated topic. With numerous layers of various structures and an assortment of stakeholders to make sense of, it can often take a long time to understand – and that’s exactly why we’ve put together this handy beginner’s guide. From explaining the different areas that are vital to healthcare market research to outlining the type of respondents we can reach here at GKA, consider this your whistle stop tour of UK healthcare… 
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CCGs: Four years on and what’s changed?

Posted by Huw Davies on 04/10/17 14:46

Clinical commissioning groups (CCGs) were created following the Health and Social Care Act in 2012 and replaced Primary Care Trusts on 1st April 2013. With 207 CCGs in England, these clinically-led statutory NHS bodies are responsible for the planning and commissioning of healthcare services in their local area and are responsible for getting the best possible health outcomes for the local population by assessing needs and buying in services from different providers.

Or, to put it simply, it’s a group of GPs that is responsible for managing and improving the health of their local area. Since their introduction four years ago in 2013, we’re taking a look at how CCGs are working and what the future holds…

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Topics: NHS

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