GKA Blog

Choosing software for your healthcare market research online community

Posted by Emma Coombes on 13/03/18 11:21

Market research online communities (MROC)are becoming more and more popular in healthcare market research. The benefits can be unbeatable for researchers, allowing them to conduct research with expert HCPs or patients online in a one-to-one or group setting and enabling them to gain insights from a fresh perspective that just wouldn’t be possible with traditional methods. There are also a number of benefits for participants, too, with online communities fitting in around HCP’s busy schedules and providing a good solution for hard-to-reach, low-incidence patients or those who would prefer to take part in research from the comfort of their own home.

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Topics: Market Research Online Communities

How to recruit hard-to-reach healthcare market research respondents

Posted by GKA on 07/03/18 13:25

It’s no secret that a market research study is only as good as its weakest respondent. After all, your respondents are fundamental to the success of your project and can be the difference between insightful results and fieldwork that falls flat. However, sourcing quality respondents can be difficult even with the most generic of target groups - and as soon as you add the additional criteria that comes with healthcare market research into the mix, recruiting respondents can become even more challenging, especially when dealing with low incidence diseases or healthcare professionals who work in niche areas. In our experience, when it comes recruiting these hard-to-reach respondents, preparation is key. Read on for our top tips on how to be completely prepared, however tricky your target audience…

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Topics: Market Research, Respondents, Recruitment

9 steps to successful healthcare market research: a beginner’s guide 

Posted by Adam Irwin on 20/02/18 09:37

There’s an awful lot to consider before kicking off a healthcare market research project. From choosing a suitable incentive to picking the right methodology and recruiting your participants to verifying them, your to-do list might seem never-ending. What you need is a clear plan of action to make sure you have all bases covered – and that’s where we come in. Read on for our simple steps to market research success (you’re welcome!)

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5 reasons to use online communities in your healthcare market research

Posted by Adam Irwin on 07/02/18 13:43

Market research online communities are a qualitative research method that is growing in popularity by the day. It’s easy to see why: they’re a great alternative to more traditional research methods because they can generate quality, in-depth results in a cost-effective way – and because they can be used anytime, anywhere, they can easily fit in around participants’ lives.

Despite all the benefits, the healthcare sector hasn’t quite joined the party just yet, with some still expressing concerns around the success rates of MROCs in healthcare market research. However, we think MROCs are here to stay – so if you’re not yet using them as part of your healthcare market research, it’s time to get involved. Read on for our top five reasons why you need to start using MROCs today…

They can save you time and money….

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Topics: Technology

Our top tips for organising your healthcare market research moderation

Posted by Adam Irwin on 19/01/18 10:13

From focus groups and in-depth interviews to online communities and ethnographic studies, whatever research method you choose for your healthcare market research project, they all have one thing in common: in order to be a success, they need good moderation.

Market research is a way to peer into people’s minds, but it’s often only as effective as the person moderating the process. In fact, in many ways the moderator is actually just as important as the research subject itself, with a good moderator being responsible for the smooth running of the research, from asking the right questions at the right time to gently guiding the research in the right direction.

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Topics: Moderation

Why are briefings so important in healthcare market research

Posted by Adam Irwin on 16/01/18 16:49

Ever asked your market research recruitment agency to assist with a project and then been disappointed that the respondents they found weren’t quite what you asked for? If the answer’s yes,  don’t worry -  it’s really easy to make sure it doesn’t happen again. The secret to recruiting great respondents is all down to successful communication which is the foundation of a successful project – a starting point should be to make sure you take the time to fully brief your agency.

A brief is a crucial element of every market research project, but it’s often the first thing to be dropped when it comes to the recruitment phase, the pressure is on and time is short. If you want to get the most out of your respondents and actually save time in the long run, though, a good brief is actually a pretty important step. Get it right, and your fieldwork agency or recruitment team will understand your clients’ business, the research objectives,  work to deliver maximum results and avoid costly mistakes. So how do you go about successfully briefing your agency? Read on to find out…

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Topics: Market Research

4 important benefits to using online focus groups in healthcare

Posted by Adam Irwin on 14/12/17 16:11

It’s fair to say that technology has completely changed both our professional and personal lives. From scrolling through social media last thing at night and answering emails as soon as you wake up to joining in meetings on the go, technology has totally transformed the way we communicate. This is true for market research too, with new technology and faster broadband speeds resulting in significant improvements to existing methodologies.

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Topics: Online Medical Focus Gorups

Who’s who in transplant surgery? A medical fieldwork guide

Posted by Emma Garside on 29/11/17 11:41

Transplant surgery is the surgical removal of an organ, tissue or blood products from a donor that is then surgically placed or infused into a recipient. It’s generally a final treatment option for end-stage diseases, conditions or injuries that haven’t improved with other medical treatments and therefore have no other options left.

Kidney transplants are the most commonly performed, although transplants of the heart, liver, lungs, pancreas, intestine and even face are now available, with the majority of transplants costing the NHS up to £50,000[1]. After a transplant, patients usually stay in hospital for around two to three weeks, with most people being able to start returning to many of their normal activities within a few months.

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Topics: Therapy Area Information

Who’s who in ophthalmology?

Posted by Emma Garside on 14/11/17 09:58

What is ophthalmology?

Ophthalmology is a branch of medicine that deals with the diagnosis, treatment and prevention of disorders of the eyes and visual system. Ophthalmologists are specialists in medical and surgical eye disease, and look after a wide scope of patients ranging from premature babies to the most senior members of the population.

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Topics: Market Research, Healthcare Professionals

Who’s who in prostate cancer? A medical market research guide

Posted by Emma Garside on 03/11/17 12:06

What is prostate cancer?

Prostate cancer is a type of cancer that occurs when the cells in the prostate gland grow out of control. It usually develops very slowly and it may be some years before symptoms start to appear when the prostate is large enough to affect the urethra. The causes of prostate cancer are largely unknown; however we do know that the risk of developing this type of cancer is higher in men over the age of 50 and that men with first degree relatives who have had prostate cancer also have an increased risk.

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Topics: Therapy Area Information

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