GKA Blog

Five common medical market research fails - and what you can do to avoid them!

Posted by Emma Coombes on 20/08/18 14:46

There’s a lot to think about when it comes to conducting a market research project. And when you add in the specific criteria of healthcare market research, combined with looming deadlines, hard-to-reach participants and time pressures, it’s easy to see why mistakes are made. But when it comes to medical market research, if you fail to plan, you plan to fail - so it’s really important that you are aware of any potential pitfalls before embarking on your study. With over 25 years of experience in the industry, we’ve seen it all - so without further ado, here are the five most common medical market research fails we see (and our suggestions on what you can do to avoid them!)

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Topics: qualitative research, medical market research

Why online communities are great for hard-to-reach patients

Posted by Emma Coombes on 13/08/18 12:31

It can often be difficult to source quality respondents for patient market research. Not only do you need to plan your research to fit in with your patients’ lives, but there’s often specific criteria to meet as well. From those living with low-incidence rate diseases that are often spread out across the country to projects targeting those who take a particular type of medication, or even newly-diagnosed patients, healthcare market research is notorious for its niche audiences. However, thanks to the rise of digital methods such as online communities, barriers are being broken down - making the lives of researchers that little bit easier. Read on to find out why online communities are the perfect methodology for engaging with hard-to-reach respondents in patient market research… 

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Topics: Patient Market Research

Who’s who in Alzheimer's? A medical fieldwork guide

Posted by Emma Garside on 02/08/18 15:49

Alzheimer’s is a physical disease that affects the brain and is the most common type of dementia in the UK. Over time, the disease causes proteins to build up in the brain and form structures called ‘plaques’ and ‘tangles’. These proteins lead to the loss of connections between nerve cells, eventually resulting in the death of the cells and loss of brain tissue. Additionally, Alzheimer's sufferers also have a shortage of vital chemicals which help to transmit signals around the brain, meaning that the signals aren’t transmitted effectively.

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Topics: healthcare market research

What do I do if I need to re-contact participants in healthcare market research?

Posted by Adam Irwin on 16/07/18 09:16

If you are carrying out any type of market research study, one of the very first things you need to do is gain the informed consent of your participants. According to the MRS Code of Conduct, “informed consent is a process by which a participant voluntarily confirms his or her willingness to take part in a particular project, after having been informed of all aspects of the project that are relevant to their decision to participate”. Likewise, ESOMAR’s Data Protection Checklist states that consent must be free, specific and informed, and one of the first things the BHBIA says in their Legal and Ethical Guidelines is that “you must obtain informed consent from market research respondents, willingly given, to collect and use their data”.

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Topics: healthcare market research

How to take the stress out of scheduling your respondents

Posted by Adam Irwin on 10/07/18 14:12

We all know how difficult it can be to find the perfect participants for healthcare market research. So when you do find the right respondents who fit all the necessary criteria, it feels like a huge weight has been lifted off your shoulders. There’s just one thing left to do before your research kicks off - scheduling. And for a lot of researchers, that’s where the headache begins.

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Topics: healthcare market research

Who’s who in IPF?

Posted by Emma Garside on 28/06/18 12:09

The lowdown

Idiopathic pulmonary fibrosis is a rare condition that causes progressive scarring of the lungs. Over time, the buildup of scar tissue (fibrosis) causes the lungs to become thick and hard, which ultimately results in the lungs losing their elasticity and an irreversible loss of the tissue’s ability to transfer oxygen to the bloodstream. Unfortunately, IPF is a chronic disease that sees lung function progressively declining over time before failing completely.

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Topics: healthcare market research

Your go-to resources for medical market research

Posted by Emma Garside on 14/06/18 12:06

When it comes to conducting a successful medical market research study, there’s a lot to get your head around, from assessing how achievable your project is to recruiting participants that fit the necessary criteria. And all that’s before you even begin to tackle the healthcare jargon out there or try to make sense of who does what in the NHS.

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Topics: healthcare market research

How does list recruitment work in medical market research?

Posted by Adam Irwin on 05/06/18 11:32

Recruiting the right participants for medical market research is notoriously tricky. The criteria in healthcare market research tends to be very strict - and when you add specialist therapy areas, time-pushed HCPs and low incidence rate diseases into the mix, things become even harder. If your client has very specific criteria such as physicians using a specific device or hospitals prescribing a certain type of medication, you might be asked to use list recruitment to ensure you are targeting the right respondents. Read on to find out how it works…

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Topics: medical market research

Who’s who in wound care? A healthcare market research guide

Posted by Emma Garside on 05/06/18 10:48

 The Lowdown

The majority of cuts and grazes are minor and start to heal within a few days. In fact, 60% of all wounds heal with minimum intervention - however 20% will require some kind of specialist intervention and a further 20% will never heal and need ongoing palliative care.

A wound is considered chronic when it doesn’t heal in the expected time frame - and the correct treatment of these wounds is critical, as improper or lack of wound care can result in amputation or even death. Different types of wounds often require very specific and specialised management for the best chance to heal, with wound care specialists treating a number of different type of wounds such as inflammation, superficial and deep abrasions, pressure sores, burns and leg ulcers.

Like all branches of medicine, wound care is constantly evolving and pharmaceutical companies are always developing new drugs and dressings to help improve healing processes, making wound care an important area for healthcare market research.

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Topics: healthcare market research

How to run your best healthcare research event yet

Posted by Adam Irwin on 22/05/18 10:38

You’ve found your participants, conducted a feasibility test and chosen your methodology - so next on the list is arranging where on earth your medical market research is going to take place. When it comes to organising healthcare market research, one of the most important things to consider is the venue. From choosing the right location to making sure it’s suitable for your your participants and offering enough time slots to keep even the most time-pushed healthcare professional happy, there’s a lot to think about when it comes to deciding on your venue. Here’s some tips to consider to make sure you get it right every time…

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Topics: medical market research

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