There’s an awful lot to consider before kicking off a healthcare market research project. From choosing a suitable incentive to picking the right methodology and recruiting your participants to verifying them, your to-do list might seem never-ending. What you need is a clear plan of action to make sure you have all bases covered – and that’s where we come in. Read on for our simple steps to market research success (you’re welcome!)
Market research online communities are a qualitative research method that is growing in popularity by the day. It’s easy to see why: they’re a great alternative to more traditional research methods because they can generate quality, in-depth results in a cost-effective way – and because they can be used anytime, anywhere, they can easily fit in around participants’ lives.
Despite all the benefits, the healthcare sector hasn’t quite joined the party just yet, with some still expressing concerns around the success rates of MROCs in healthcare market research. However, we think MROCs are here to stay – so if you’re not yet using them as part of your healthcare market research, it’s time to get involved. Read on for our top five reasons why you need to start using MROCs today…
They can save you time and money….
From focus groups and in-depth interviews to online communities and ethnographic studies, whatever research method you choose for your healthcare market research project, they all have one thing in common: in order to be a success, they need good moderation.
Market research is a way to peer into people’s minds, but it’s often only as effective as the person moderating the process. In fact, in many ways the moderator is actually just as important as the research subject itself, with a good moderator being responsible for the smooth running of the research, from asking the right questions at the right time to gently guiding the research in the right direction.
Ever asked your market research recruitment agency to assist with a project and then been disappointed that the respondents they found weren’t quite what you asked for? If the answer’s yes, don’t worry - it’s really easy to make sure it doesn’t happen again. The secret to recruiting great respondents is all down to successful communication which is the foundation of a successful project – a starting point should be to make sure you take the time to fully brief your agency.
A brief is a crucial element of every market research project, but it’s often the first thing to be dropped when it comes to the recruitment phase, the pressure is on and time is short. If you want to get the most out of your respondents and actually save time in the long run, though, a good brief is actually a pretty important step. Get it right, and your fieldwork agency or recruitment team will understand your clients’ business, the research objectives, work to deliver maximum results and avoid costly mistakes. So how do you go about successfully briefing your agency? Read on to find out…
Topics: Market Research
It’s fair to say that technology has completely changed both our professional and personal lives. From scrolling through social media last thing at night and answering emails as soon as you wake up to joining in meetings on the go, technology has totally transformed the way we communicate. This is true for market research too, with new technology and faster broadband speeds resulting in significant improvements to existing methodologies.
Topics: Online Medical Focus Gorups
Transplant surgery is the surgical removal of an organ, tissue or blood products from a donor that is then surgically placed or infused into a recipient. It’s generally a final treatment option for end-stage diseases, conditions or injuries that haven’t improved with other medical treatments and therefore have no other options left.
Kidney transplants are the most commonly performed, although transplants of the heart, liver, lungs, pancreas, intestine and even face are now available, with the majority of transplants costing the NHS up to £50,000. After a transplant, patients usually stay in hospital for around two to three weeks, with most people being able to start returning to many of their normal activities within a few months.
Topics: Therapy Area Information
What is ophthalmology?
Ophthalmology is a branch of medicine that deals with the diagnosis, treatment and prevention of disorders of the eyes and visual system. Ophthalmologists are specialists in medical and surgical eye disease, and look after a wide scope of patients ranging from premature babies to the most senior members of the population.
What is prostate cancer?
Prostate cancer is a type of cancer that occurs when the cells in the prostate gland grow out of control. It usually develops very slowly and it may be some years before symptoms start to appear when the prostate is large enough to affect the urethra. The causes of prostate cancer are largely unknown; however we do know that the risk of developing this type of cancer is higher in men over the age of 50 and that men with first degree relatives who have had prostate cancer also have an increased risk.
Topics: Therapy Area Information
There are almost 286,000 nurses in the UK, with the majority working for the NHS. Nurses work across all demographics to fulfill the requirements of the public in a variety of settings, from hospitals and health centres to nursing homes and hospices across a range of specialties and subspecialties such as respiratory, diabetes, neurology, cardiology and more.
As well as working in multidisciplinary teams across different bands, nurses are increasingly found working independently, too – and with so many nurses working across so many specialities across so many bands, it can be tricky to keep up with who does what and know who to reach out to for medical market research. But don’t worry, that’s what we’re here for! Read on for our handy guide to NHS nurse bandings in the UK healthcare system…
The NHS nurse banding system