From helping pharmaceutical companies make informed decisions to gaining insight into what it’s really like to live with different illnesses, patient market research is an integral part of medical market research. There are of course a number of rules and regulations in place, and even prior to the research itself there are numerous things to consider in the recruitment stage. That’s why we’ve put together a handy ‘dos and don’ts’ guide for better recruitment to help you source the best possible respondents for your project. Read on for our four golden recruitment rules…
In 2012, the number of over 65’s in the UK surpassed 10 million, outnumbering people aged 16 and under for the very first time. It’s official – the UK is an aging population, and that’s not going to change anytime soon. In fact, the latest projections suggest that there will be a staggering 5.5 million more elderly people in the UK in just 20 years time, and that the total number of elderly people will hit an estimated 19 million by 2050. It’s even been predicated that one in three babies born in 2013 will celebrate their 100th birthday, as opposed to just 1% born in 1901. There are two main factors contributing towards the so-called ‘greying population’.
Why do we need support groups for patient recruitment?
Support groups provide a place for patients and family members to come together to educate, comfort and give strength to one another when dealing with disease or illness. With thousands of members who also fit a variety of research criteria, support groups not only greatly benefit patients, but are also a vital source for patient recruitment in medical fieldwork, enabling researchers to reach out to a totally new sample of respondents. Support groups often have various ways of contacting patients – whether online, through written newsletters, via social media and websites or during face-to-face group sessions – meaning that they can not only help spread the word to their members about upcoming research projects, but that the respondents are also easy to contact and can be sourced according to individual market research projects. Patients will also be more likely to participate if the invite for the research is coming from a source they trust such as a support group.