GKA Blog

Top questions to ask your medical market research supplier

Posted by Adam Irwin on 14/07/17 10:54

Whatever the size or subject of your medical market research project, in order to get the most out of your market research you’ll need to carefully choose the best supplier for you. Your market research supplier should be fully briefed, understand your business, your research objectives and appreciate the work you are doing and why you are doing it – and the clearer you are with them from the beginning. The higher chance you have of securing the right participants for your research. Want to find out more? Read on for our top questions to ask your market research supplier…

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Topics: Market Research

Ten top tips for moderating medical focus groups

Posted by Huw Davies on 02/06/17 15:56

It’s not surprising that focus groups are one of the most popular research methodologies out there – after all, they’re a great way to get insightful qualitative results and can be a faster alternative to individual interviews. However, the key to running a successful medical focus group is all in the moderating. A good moderator brings out the best in the participants, peeking into their minds and asking the right questions at the right time to gather deep insights. If you’re thinking about conducting a medical focus group as part for your next research project, read on for our top ten tips on successful moderation…

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Topics: Moderation, Market Research

A beginner's guide to choosing methodologies in healthcare qual MR

Posted by Adam Irwin on 10/03/17 12:16

Selecting a methodology for your healthcare market research can often seem like an overwhelming experience. This can be due to the vast amount of methodologies available and the benefits that each present. Although these benefits do play a part in selecting your market research methodology you must also consider your audience, goals and budget to select the right methodology for you.

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Topics: Market Research

10 considerations for briefing your healthcare market research supplier

Posted by Adam Irwin on 10/01/17 10:42

No matter what the scale or subject of your research, securing the right participants up front can mean the difference between a smooth, insightful healthcare market research project or one more likely to take up hours of your valuable time or - worse still - one that leaves you with inconclusive or unusable results.

In our experience, the clearer you are with your healthcare market research recruitment supplier from the word go, the higher your chances of starting your project with the right complement of participants. So as a starter, here are ten points to consider:

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Topics: Market Research

Who’s who in pharmacy? A healthcare market research guide

Posted by Emma Garside on 05/12/16 12:00

The facts about pharmacy

Pharmacy is the third largest health profession in the UK – a good job really, considering that in England alone 1.6 million people visit a pharmacy each and every day with the average person paying the pharmacy a visit 14 times over the course of a year. To qualify, pharmacists must train for a total of five years – that’s one less year than a doctor and one more year than a nurse – and once fully qualified, you’ll find them in a number of different settings, from the high street to hospitals to universities, with some pharmacists now even working in GP surgeries.

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Topics: Market Research

Four golden rules for better patient recruitment in market research

Posted by Adam Irwin on 21/04/16 15:23

From helping pharmaceutical companies make informed decisions to gaining insight into what it’s really like to live with different illnesses, patient market research is an integral part of medical market research. There are of course a number of rules and regulations in place, and even prior to the research itself there are numerous things to consider in the recruitment stage. That’s why we’ve put together a handy ‘dos and don’ts’  guide for better recruitment to help you source the best possible respondents for your project. Read on for our four golden recruitment rules…

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Topics: Market Research, Patient Recruitment

How support groups can revolutionise your patient market research

Posted by Adam Irwin on 29/02/16 16:55

Why do we need support groups for patient recruitment?

Support groups provide a place for patients and family members to come together to educate, comfort and give strength to one another when dealing with disease or illness. With thousands of members who also fit a variety of research criteria, support groups not only greatly benefit patients, but are also a vital source for patient recruitment in medical fieldwork, enabling researchers to reach out to a totally new sample of respondents. Support groups often have various ways of contacting patients – whether online, through written newsletters, via social media and websites or during face-to-face group sessions – meaning that they can not only help spread the word to their members about upcoming research projects, but that the respondents are also easy to contact and can be sourced according to individual market research projects. Patients will also be more likely to participate if the invite for the research is coming from a source they trust such as a support group.

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Topics: Market Research, Patient Recruitment, Support Groups

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