GKA Blog

Is wearable tech set to revolutionise healthcare market research?

Posted by Huw Davies on 27/11/14 15:54

Picture the scene. You wake in the morning and check your mobile device to see how well you slept. You set your smart watch which starts to monitor your heart rate and put on your smart shirt which senses your breathing. You leave for work, sliding on your smart glasses in the hallway before stepping out into the world fully connected to the internet.

It might sound like science fiction yet all these products are being used by consumers right now. Whether sewn into our clothes or worn as accessories, anchored through our smart phones, ‘wearable technologies’ are rapidly turning each of us into a walking, talking data creator.

Read More

Topics: GKA Mobile

Apply mobile to healthcare market research...

Posted by Adam Irwin on 14/11/14 15:12

 

“It is clear that 2014 is the year that mobile arrived in a big way;” this is a key message from the latest GRIT report, which charts the rise of mobile research as it knocks online communities off the top spot to become the most used research approach.

 

Read More

Topics: GKA Mobile

Entering the brave new world of mobile for healthcare market research

Posted by Adam Irwin on 29/10/14 16:37
Since Green Book identified research using mobile devices as the fastest growing methodology in 2011, mobile research has rapidly grown from novelty to a mainstream of market research. In the most recent GRIT report (Winter 2013), 45% of respondents said they planned to use online communities in the future, 42% to use mobile surveys and 36% to use social mobile analytics, leading the GRIT authors to conclude: “The optimism towards these techniques is officially a trend.” 
 
Read More

Topics: GKA Mobile

The mobile revolution and its impact on healthcare market research

Posted by Huw Davies on 29/10/14 16:19
 
The mobile revolution is transforming all our lives in ways we could not have imagined ten years ago. Its impact on the world of market research has been no less revolutionary, with many commentators reporting that mobile has fundamentally changed the relationship between researcher and participant by moving from ‘questions and answers’ to an ongoing dialogue. Some have called it the “democratisation of marketing”, as we hand over the tools and the power to respondents.
 
Read More

Topics: GKA Mobile

Mobile meets MROCs; a match made in heaven?

Posted by Huw Davies on 27/10/14 12:51
Researchers have interacted and collaborated with populations of respondents using Market Research Online Communities (MROCs) since their inception as part of Web 2.0. By cultivating a ‘community’ environment, researchers can monitor the continuous interaction between participants, using highly interactive studies to build up a picture of real behaviour in real time.
Read More

Topics: GKA Mobile

Mobile medical market research for real-life insights...

Posted by Huw Davies on 27/10/14 10:40
 
The skyrocketing uptake in the use of mobile devices is transforming medical market research by offering a tantalising glimpse into the lives of patients and healthcare professionals. Respondents like the convenience of using the device in their pockets and enjoy doing tasks that engage their creativity, and researchers like the high response rates and fast access to accurate, lower-cost data. Yet, to harness the power of mobile and capture genuine insights into participants’ behaviour and opinions, researchers need access to a flexible and robust mobile platform.
 
Read More

Topics: GKA Mobile

Subscribe to Email Updates