GKA Blog

5 tips to engage participants during insight communities in healthcare

Posted by Huw Davies on 19/04/17 10:38

Insight communities, or market research online communities as they are also known, are one of the fastest growing general market research methodologies – and we’re pleased to report that the healthcare industry is finally catching up and getting on board, too. It’s pretty easy to see why they’re so popular: when they are well managed, Market research online communities can provide unique insights into participants’ minds, allowing researchers to access qualitative information whilst enabling participants to voice their opinions in a safe and secure setting.

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Topics: Market Research Online Communities

Who’s who in obesity? A medical market research guide

Posted by Emma Garside on 07/04/17 10:47

What are the facts?

Obesity is an increasingly common problem here in the UK – in fact obesity levels have more than trebled in the last 30 years, prompting fears that we are becoming the “fat man of Europe. With 24.9% of the UK population being obese, we’re ahead of countries such as Spain (24.1), Germany (21.3%), Sweden (16.6%) and France (15.6%). And with current estimates predicting that more than half of the population could be obese by 2050, obesity is a very real long-term problem.

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Topics: Obesity

A beginner's guide to choosing methodologies in healthcare qual MR

Posted by Adam Irwin on 10/03/17 12:16

Selecting a methodology for your healthcare market research can often seem like an overwhelming experience. This can be due to the vast amount of methodologies available and the benefits that each present. Although these benefits do play a part in selecting your market research methodology you must also consider your audience, goals and budget to select the right methodology for you.

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Topics: Market Research

How to qualify your medical market research participants

Posted by Adam Irwin on 01/03/17 17:00

Including the right type of patients or healthcare professionals in your sample can make all the difference to your medical market research project. It is essential that your qualifying questionnaire helps you identify the people which will make your project successful. We've put together our 5 top tips to help you structure your questionnaire and how to use it effectively. 

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Topics: Recritment

Should I offer an incentive to my market research participants?

Posted by Adam Irwin on 15/02/17 11:50

One of the questions we’re asked most frequently is “Should I include incentive or reimbursement as part of a medical market research programme?” To which our answer is almost always “Yes.”  And that’s equally applicable to research programmes in which the participants are healthcare professionals and those which talk to patients. After all, the former are giving valuable insights and time from their extremely busy schedule, while the latter can sometimes be volunteering personal and occasionally sensitive information. Due to how busy these types of people are, there are often limited numbers that are willing to participant in medical market research, making them harder to recruit. Therefore, you may need to match your incentive to the difficulty level of recruiting these participants to ensure your maximum success of your healthcare research project.

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Topics: Incentives

5 successful ways to find people for healthcare market research

Posted by Adam Irwin on 03/02/17 12:20

Finding the right quantity and quality of market research respondents can mean the difference between a study that fulfils its objectives and one that falls short - but locating them, particularly for studies that cover less common conditions or subjects such as healthcare market research can sometimes prove difficult to achieve.

Over the years we’ve identified a variety of methods and channels that can be used to find respondents for healthcare market research studies, so if you're struggling to fill your sample or don’t know where to start to find them, here’s five different approaches that might help.

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Topics: Respondents

10 considerations for briefing your healthcare market research supplier

Posted by Adam Irwin on 10/01/17 10:42

No matter what the scale or subject of your research, securing the right participants up front can mean the difference between a smooth, insightful healthcare market research project or one more likely to take up hours of your valuable time or - worse still - one that leaves you with inconclusive or unusable results.

In our experience, the clearer you are with your healthcare market research recruitment supplier from the word go, the higher your chances of starting your project with the right complement of participants. So as a starter, here are ten points to consider:

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Topics: Market Research

Five ways technology can be used in patient market research

Posted by Huw Davies on 03/01/17 13:24

As in just about every other sphere of our lives, technology has transformed market research, radically altering and improving both the quantity and quality of information researchers can access.

So if you’ve not considered using tech like smart watches, fitness trackers or video cameras in your patient market research before - or you’re looking to expand how you use it - here are five ways it can revolutionise the type and scope of information you can access.

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Topics: Patient Market Research

5 task ideas for your next healthcare market research online community

Posted by Adam Irwin on 12/12/16 14:42

You already know that market research online communities are becoming increasingly popular in the world of research. It’s pretty easy to see why - they’re fast, cost-efficient and deliver in-depth insights easily by enabling groups of people to voice their opinions in a safe and secure setting. We’ve got a feeling that it’s only a matter of time before the same happens in the healthcare sector.

The key to delivering in-depth insights in market research online communities lies in the tasks your respondents are set. Each task is created to gather insights, opinions and information – and in order to ensure your community is successful, you need to choose your tasks carefully. From using a variety of different formats to keep your participants engaged and encouraging them to think creatively to ensuring they meet the research objectives, read on for our five favourite tasks for healthcare market research online communities...

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Topics: Market Research Online Communities

Who’s who in pharmacy? A healthcare market research guide

Posted by Emma Garside on 05/12/16 12:00

The facts about pharmacy

Pharmacy is the third largest health profession in the UK – a good job really, considering that in England alone 1.6 million people visit a pharmacy each and every day with the average person paying the pharmacy a visit 14 times over the course of a year. To qualify, pharmacists must train for a total of five years – that’s one less year than a doctor and one more year than a nurse – and once fully qualified, you’ll find them in a number of different settings, from the high street to hospitals to universities, with some pharmacists now even working in GP surgeries.

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Topics: Market Research

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