GKA Blog

Emma Garside

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Recent Posts

Top questions to ask your medical market research supplier

Posted by Emma Garside on 14/07/17 10:54

Whatever the size or subject of your medical market research project, in order to get the most out of your market research you’ll need to carefully choose the best supplier for you. Your market research supplier should be fully briefed, understand your business, your research objectives and appreciate the work you are doing and why you are doing it – and the clearer you are with them from the beginning. The higher chance you have of securing the right participants for your research. Want to find out more? Read on for our top questions to ask your market research supplier…

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Topics: Market Research

Why tech can transform your medical market research

Posted by Emma Garside on 12/07/17 09:41

From smartphones to laptops and emails to social media, whether you’re in the office or at home – there’s not a single aspect of our lives that doesn’t involve technology. Today’s technology enables researchers to gather a wealth of in-depth information, allowing them to get a true insight into respondents’ lives, thought and feelings, instantly empowering researchers and enabling them to understand more than ever before. Read on to discover how you can use tech to transform your medical market research

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Topics: Technology

Who’s who in urology? A medical fieldwork guide…

Posted by Emma Garside on 16/08/16 12:20

What is a urologist?

Urologists specialise in the treatment of problems with the female urinary system and the male genitourinary tract, diagnosing and treating disorders of the kidneys, ureters, bladder, prostate and male reproductive organs. Whilst urologists are surgeons, a lot of their work involves the management and treatment of conditions and diseases without surgery. They work with patients of all ages, from babies and children right up to elderly people, and can treat conditions such as tumours, stones, congenital disorders, incontinence and infections as well as impotence and male sterilisation and fertility.Urology was the first surgical specialty to use minimally invasive techniques such as endoscopy and key-hole surgery and continues to remain at the forefront of medical development in robot-assisted surgery, making it a fascinating area for research and medical fieldwork.

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Topics: Urology

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