GKA Blog

Nurse bandings for beginners: a medical market researcher’s guide

Posted by Huw Davies on 17/10/17 17:13

There are almost 286,000 nurses in the UK, with the majority working for the NHS. Nurses work across all demographics to fulfill the requirements of the public in a variety of settings, from hospitals and health centres to nursing homes and hospices across a range of specialties and subspecialties such as respiratory, diabetes, neurology, cardiology and more.

As well as working in multidisciplinary teams across different bands, nurses are increasingly found working independently, too – and with so many nurses working across so many specialities across so many bands, it can be tricky to keep up with who does what and know who to reach out to for medical market research. But don’t worry, that’s what we’re here for! Read on for our handy guide to NHS nurse bandings in the UK healthcare system…

The NHS nurse banding system

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A beginner’s guide to the UK healthcare landscape

Posted by Huw Davies on 16/10/17 09:54
The UK healthcare landscape is an extremely complicated topic. With numerous layers of various structures and an assortment of stakeholders to make sense of, it can often take a long time to understand – and that’s exactly why we’ve put together this handy beginner’s guide. From explaining the different areas that are vital to healthcare market research to outlining the type of respondents we can reach here at GKA, consider this your whistle stop tour of UK healthcare… 
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CCGs: Four years on and what’s changed?

Posted by Huw Davies on 04/10/17 14:46

Clinical commissioning groups (CCGs) were created following the Health and Social Care Act in 2012 and replaced Primary Care Trusts on 1st April 2013. With 207 CCGs in England, these clinically-led statutory NHS bodies are responsible for the planning and commissioning of healthcare services in their local area and are responsible for getting the best possible health outcomes for the local population by assessing needs and buying in services from different providers.

Or, to put it simply, it’s a group of GPs that is responsible for managing and improving the health of their local area. Since their introduction four years ago in 2013, we’re taking a look at how CCGs are working and what the future holds…

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Topics: NHS

Who’s who in AMD? A healthcare market research overview...

Posted by Huw Davies on 13/09/17 12:26

Age Regulated Macular Degeneration, or AMD as it’s also known, is a common eye condition and the leading form of central vision loss in the UK, currently affecting more than 600,000 people. By 2020, it’s predicted that 700,000 people will have late stage AMD in the UK, making it a fast growing area in healthcare market research.

AMD develops when the macula, a small spot near the centre of the retina that is required for sharp, clear vision, is damaged. In some people, AMD advances so slowly that vision loss doesn’t occur for a long time, whereas in others it progresses quickly and may lead to a loss of vision in one or both eyes.

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Topics: AMD

How technology in healthcare is changing the patient’s experience

Posted by Huw Davies on 04/09/17 16:30

You don’t have to be a tech expert to know that technology is transforming every aspect of our lives: as employees, as consumers, in our personal lives. From health apps to portable devices and even smart pills, technology is already changing the face of healthcare and is set to transform it completely in the coming decades. So, what exactly does this mean for the patient? Read on to find out more…

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How to source the best participants for medical market research

Posted by Adam Irwin on 16/08/17 11:03

No matter how much planning you do and whatever measures you put in place, a medical market research project is only as strong as its weakest respondent. Your respondents are the fundamental foundation for any successful project, the thing that can transform your research project from a good one into a great one. But how do you ensure your sample of respondents is a good one?

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Topics: Recruitment

4 steps for expert validation in patient market research

Posted by Adam Irwin on 04/08/17 14:12

Once you’ve carefully selected your recruits ready for your patient market research project,next up you need to verify them to make sure they really are who and what you want for your market research study. Validation is an important part of the market research process; although on paper someone might appear to be the perfect participant for your study, validation gives you a chance to dig a little deeper. Sure, first impressions count – but you need to be certain that your first impression was correct.

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Topics: Patient Market Research

Top questions to ask your medical market research supplier

Posted by Adam Irwin on 14/07/17 10:54

Whatever the size or subject of your medical market research project, in order to get the most out of your market research you’ll need to carefully choose the best supplier for you. Your market research supplier should be fully briefed, understand your business, your research objectives and appreciate the work you are doing and why you are doing it – and the clearer you are with them from the beginning. The higher chance you have of securing the right participants for your research. Want to find out more? Read on for our top questions to ask your market research supplier…

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Topics: Market Research

Why tech can transform your medical market research

Posted by Huw Davies on 12/07/17 09:41

From smartphones to laptops and emails to social media, whether you’re in the office or at home – there’s not a single aspect of our lives that doesn’t involve technology. Today’s technology enables researchers to gather a wealth of in-depth information, allowing them to get a true insight into respondents’ lives, thought and feelings, instantly empowering researchers and enabling them to understand more than ever before. Read on to discover how you can use tech to transform your medical market research

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Topics: Technology

Who’s who in epilepsy? A medical market research guide

Posted by Emma Garside on 08/06/17 20:42

What are the facts?

Epilepsy is a neurological condition that causes seizures due to a sudden burst of excess electrical activity in the brain. This electrical activity creates a temporary disruption in the normal messages passed between brain cells and results in a seizure or fit. Most seizures happen suddenly without warning, last a short amount of time and stop by themselves, and the severity or type of seizure differs from person to person. 

How a person behaves during a seizure will depend on the area of the brain affected  - some will experience a trance-like state for a few seconds or minutes, whilst others lose consciousness and suffer convulsions. Generally, epileptic seizures can be divided into two types: focal seizures where the epileptic activity starts in just a part of the brain, and generalised seizures where epileptic activity occurs in both hemispheres of the brain.

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Topics: Epilepsy

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